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3 Cards in this Set
- Front
- Back
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Quasi - where the experimenter does not directly control the IV |
+ ecological validity + ethical - no manipulation - wait for the IV to occur naturally or for pps with the IV to be available - confounding variables - cause and effect less reliable
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Field - carried out in a natural setting |
+ IV can be manipulated + ecological validity + some control over EVs - environmental variables - cause and effect less reliable - manipulation |
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Lab - carried out in a controlled environment |
+ IV can be manipulated + DV precisely measured + high control over EVs + reliably establish cause and effect - artificial setting - lacks ecological validity - demand characteristics |
