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12 Cards in this Set
- Front
- Back
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Integrated marketing communications |
Another name for promotion to provide clarity and consistency and maximum communicative impact |
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Lagged wffect |
The delayed response to a marketing communication campaign |
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Communication process |
Sender Transmitter encodes message Communications channel Receiver decodes message |
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Sender |
Firm from which and IMC message originates |
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Transmitter |
An agent or intermediary with which this underworks to develop the marketing communications |
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communication channel |
The medium -print broadcast the Internet- that carries the message |
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receiver |
The person who reads he hears or sees and processes the information contained in the message or advertisement |
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AIDA model |
Come in the model of the series of mental stages through which consumers to move as a result of marketing communications; Awareness leads to Interest which leads to Desire which leads to Action |
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Direct marketing |
Sales and promotional techniques that deliver promotional materials individually |
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Online marketing |
Websites blogs Social media |
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Objective and task method |
An IMC budgeting a method that determines the cost required to undertake specific tasks to accomplish communication objectives |
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Rule of thumb method |
Methods that bass the IMC Budget either the berms share of the market in relation to competition a fixed percentage of forecasted sales or what is left after other operating costs and forecasted sales have been budgeted |
