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17 Cards in this Set
- Front
- Back
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attitude |
positive or negative reaction to any person, object, or idea, for behavior to last then attitude must change |
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two-track model of persuasion (Richard Petty and John Cacioppo) |
means by which attitude are changed 1. central route (influencing another by strength or quality of the argument, effective when motivation is possessed by listeners, more likely to influence attitude change) 2. peripheral route (person who receives message (audience) is influenced by superficial traits of speaker (like Trump supporters, effect when no motivation) |
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Foot-in-door phenomenon (attitude) |
tendency of people who comply with small request to comply which a much larger request later on... research(Freedom and Fraser, sign in lawn experiment) |
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role playing (attitude) |
people who adopt roles getting very into them research (by Zimbardo, standford prison experiment) |
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self-persuasion |
people often engage in attitude discrepant behavior (contradictory) ie- people smoke even though they know its bad |
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Cognitive dissonance theory |
research- Leon Festinger, Carlsmith we hold many thoughts in our mind about ourselves and the world around us, these thoughts can clash with relationships (abuse) causing psychological discrepancies experiment (measures of performance with wooden boards) |
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what is prejudice? |
unjustified attitude toward a group and its members |
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what are the 3 steps of prejudice? |
1. stereotypical beliefs 2. negative feelings 3. pre-disposition to action (discriminate) |
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social roots of prejudice |
social inequality us vs them haves/have nots |
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emotional roots of prejudice |
scapegoat theory- we need someone to blame (came from the Jews) |
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cognitive roots of prejudice |
just world phenomenon- people have tendency to believe that the world is just, people get what they deserve in life |
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what is aggression |
physical or verbal behavior intended to hurt and destroy |
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frusturation-aggression principle |
frustration to anger to aggression when our goal is blocked this cycle happens (baseball experiment with pitchers hitting the batter when more frustrated) |
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3 FACTORS OF ATTRACTION |
1. PROXIMITY (GEOGRAPHICALLY, PHYSICALLY, RESEARCH BY MORELAND AND BEACH, MITA): mere exposure effect 2. physical attractiveness (average is attractive, connection btw appearance and personality, symmetry is attractive) 3. similarity- befriend those with same attitudes, beliefs, intellect, education, economic status, etc |
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romantic love |
2 types- passionate (intense, positive absorption in another person)research by Carducci on emotional arousal companionate (deep, affectionate attachment, lives intertwined) evolutionary advantage to this- kids come from passion and then spark dies and parents take care of kids with this love btw them |
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what is altruism? |
an unselfish regard for welfare of others. became a concern when people did not help in the murder of Kitty Genovere in 1964. |
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bystander effect |
decision scheme for providing assistance (in presence of others, we're less likely to offer assistance to those in need) in group only 20% likely, alone 40% likely group causes diffusion of responsibility |
