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40 Cards in this Set
- Front
- Back
Providing advice or tacitly supporting an illegal activity of a client or an employers is known as
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Conspiracy
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Photo releases, employee communication, and media inquiries about employees are all especially important areas to consider with regard to
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Invasion of Privacy
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Most lawsuits and complaints involving employee newsletters are usually the result of
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"personals columns"
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An idea for promoting a product cannot be
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Copyrighted
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Which of these are in the public domain and cannot be copyrighted?
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Government documents
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Which is not accurate with regard to copyright?
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75 years from publications for copyrights held by corporations.
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The Sarbanes-Oxley Act essentially involves
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Corporate Transparency
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In order to use a likeness of a deceased celebrity the user must pay a licensing fee to the Federal Trade Commission
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False
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The government may regulate advertising that is false, misleading or deceptive?
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True
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PR personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or employer. This area of liability is called "fair comment"
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False
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When did the internet explode as a communicative force?
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The 1990's
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Which is not a correct statement with regard to the creation of the Internet?
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It partnered with Microsoft and America Online for national distribution
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Which is not a true fact about the Internet?
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It has supplanted all other media in terms of trust and impact
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These special websites are used as collaborative spaces where ideas or guidelines can be shared and developed with multiple audiences
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Wikis
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This is a term associated with a personal online journal
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Blog
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The use of technology is the leading trend in Public Relations
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True
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A satellite media tour involves global travel by a celebrity to promote his or her achievement or upcoming event.
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False
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Many organizations are setting up their own blogs as a means for answering critics.
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True
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Media outlets are a primary audience for someone promoting research software as SPSS.
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False
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You Tube is essentially this type of device.
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Video Sharing
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The most widely used document issued by practitioners to news media is
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Press Release
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Editors want the main facts of a news release listed
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In the opening paragraphs
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If one paid $700 for a "smart" release to be distributed throughout the U.S., it would contain about how many words?
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400
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Which is NOT a reason to use the inverted pyramid technique of writing releases?
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It allows for more creativity in writing
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A quick reference tool ("crib sheet") for a reporter that gives additional background about an event, or a company is a
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Fact Sheet
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Which is a common element of a media kit?
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Background Piece
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Which is NOT a primary element of a good online newsroom?
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templates for successful print versions
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Which of these items would NOT be included in a press kit?
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Project advertising budget
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This mode of transmission garners the most attention from editors
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Electronic News Service
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The worst time for holding a press conference is
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Friday Afternoon
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The most elaborate and expensive form of news delivery to television is the
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Video News Release
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"B-Roll" refer to
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Video footage submitted by practitioner
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In general, guests on talk shows should do which of the following?
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Give strong opinions
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Arranging for selected items (through negotiations by public relations specialists and TV producers) to "appear" on shows is a practice known as
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Product Placement
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A booker would deal with a talk show's
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Talent coordinator
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A famous movie placement for the Steven Spielberg "E.T., The Extra-Terrestrial" involved what specific candy?
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Reeses Pieces
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Which is NOT a guideline for a successful satellite media tour?
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Resist follow-up calls to producers
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In a televised PSA, the technique of a spokesperson or celebrity talking directly into the camera for 30 seconds is known as a
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Talking Head
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Travel and tourism practitioners often employ the media relations practice of
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hosting "fam" trips
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A valuable method in training executives to work with the media is
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A mock interview
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