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7 Cards in this Set
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Logo for CBS William Golden, 1951 - Forced other media companies to rebrand. - Eye > cameras eye > "Cine Eye" by Rodchenko. |
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Seagram Building, NYC Ludwig Mies van der Rohe & Philip Johnson, '57 - Best known skyscraper designer of 20th Century. - Architects copied his style. - Director of Architecture at Illinois Institute. - 1st high profile skyscraper for Mies VDR. - Functionality > No Ornamentation. - Beginning of cubicles. - Stability, efficiency, power, sophistication. |
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Typographica no. 1 Herbert Spencer, 1960 - Devoted to modern styles, geometric, eclectic, avant garde of 1920s. - Edited and designed the journal. - Used photogram by Anne Hickmott. |
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VOLG Traubensaft Josef Muller-Brockmann, 1962 - Swiss illustrator. - Used Akzidenz Grotesk. - Ad. for all natural grape juice > drinking grape juice will make you focused. - Abstract/orthogonal, does not fit product. All about attraction. - Promotes irrational, emotional. |
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Logo for Mobil Tom Geismar & Eliot Noyes, 1965 - Customized version of Futura. - Red circle. |
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Westinghouse lightbulb packaging Paul Rand, 1968 - 1 of most famous corporate designers. - Started freelance career > focusing on corporate logos. - Removed unnecessary graphics. - 1st time #'s were included to indicate wattage. - Orange/Westinghouse blue, Westinghouse Gothic. - Ideal logo is elegant, economical, flexible, practical, unforgettable. |
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Munich Olympic Pictograms Otl Aicher, 1972 - Designed Lufthansa Logo. - Not 1st to use icons but was most famous. - Made helvetica standard type for airline name. - Sign for 1972 olympic games in Munich. - Used icons, symbols, universal, Pictograms. - Set precedent for universal symbols. |
