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17 Cards in this Set
- Front
- Back
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Impulsive Shopping |
Spontaneous activities characterized by a diminished regard for consequences |
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Time Pressure |
Urgency to act |
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Congruity |
Consistency of the atmospheric elements with one another |
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Utilitarian and Hedonic Value |
Two types of personal shopping value |
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Ambient Conditions |
Characteristics of environment pertaining to our five senses |
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Epistemic Shopping |
Activities oriented toward acquiring knowledge about products |
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Staff Feedback |
Feedback and ideas from employees |
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Advertiming |
Running messages at the time of day when consumers will be most receptive |
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Aquisitional Shopping |
activitiesorientedtoward a specific, intended purchase or purchases |
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Experimental Shopping |
recreationallyoriented activities |
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Personal Shopping Value (PSV) |
The overall subjective worth of ashopping activity considering all associated costs and benefits. |
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Atmospherics |
Efforts to design buying environments to produce specific emotionaleffects in the buyer |
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Retail Personality |
Way a retail store is defined in the mind of a shopper |
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Affect Quality |
Retail positioning that emphasizes a unique environment |
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Functional Qulity |
Retail positioning that emphasizes tangible things |
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Fit (Atmosphere Elements) |
–appropriateness of the elementsfor the given environment. |
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Spatial Layout |
(1)Floorplanand (2) Size and shape of furnishings, counters, machinery, equipment, and how they are arranged |
