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49 Cards in this Set
- Front
- Back
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Symbolic Absence
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the meaning behind something being absent
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Consumer Culture
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participate in this culture via buying
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Culture Jamming
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slips own critique into the medium as so public might not know if it was inserted or already there
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Flaneur
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someone who enjoys the gleaming offers of commodity culture as pleasure when they don't participate. (i.e. Window Shopper)
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Cultural Capital
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offering consumers an added value (i.e. Grey Goose Ad)
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Commodity Fetishism
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commodities die emptied of meaning of there production and filled with abstract meaning
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Cultural Imperialism
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how ways of life are exported through cultural products and popular culture (i.e. Coca-cola)
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Globalization
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depends on new communitites through the internet and not geography
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Master Narrative
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a framework that aims to comprehensive explain all aspects of society or world.
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Big T-truth and Little t-truth
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Modernism = Big T
Postmodernism = Little t = continues with focus on individual identity and plays on authenticity |
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Pastiche
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Postmodern Style
style of plagiarizing, quoting, and borrowing from previous styles with no reference to history or a sense of rules. (i.e. motifs w/ both historical and modern elements) |
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Parody
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Postmodernism
cultural production that make fun of more serious works through humor and satire while maintaining some of their elements such as plot or character |
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Remake
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pg. 328 ;
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Frenology
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the study of the skull to identify criminals; tried to define people based on the shape of their skull and classify accordingly
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Biomedical Personhood
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pg. 364; fetal sonogram the biomedical image takes on the aura of a portrait. Awards the fetus the status of personhood (a place in family and community)
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Blue Marble/Whole Earth
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Icon of the Peace Movement; symbolizing global unity and harmony; Emergence of Environmental Movement; Desire to "boost" developing world
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Cultural Imperialism
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how an ideology, a politics, or a way of life is exported into other territories through the export of cultural products.
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Globalization
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the movements of people, products, ideas, and culture across national boundaries; migration, rise of multinational corporations, development of global communications, new sorts of local communities not geographically bound (such as Web-based communities)
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Diaspora
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ethnic communities that are separate from their country of origin, such as the diasporic Chinese population in Toronto
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Bollywood
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the Mumbai- (Bombay) based industry that produces films in Hindi or Hindustani, and increasingly in English as well
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Nollywood
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Nigerian film industry, a minimal celluloid-medium film industry, success from direct-to-DVD approach
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Ethnoscapes
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groups of people of similar ethnicities who move across borders in roles such as refugees, tourists, exiles, and guest workers.
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Mediascapes
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captures the movement of media texts and cultural products throughout the world.
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Technoscapes
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frames the complex technological industries that circulate information and servces
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Ideoscapes
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the ideologeis that circulate
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financescapes
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flow of global capital
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What are Helmers' 9 steps of Visual Analysis?
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1. Record your initial impression
2. Place the image in context 3. Describe the image in detail 4. Identify symbolic elements 5. Distinguish absences 6. Examine the self as a viewer of images 7. Consider teh effect of the image on the viewer 8. Research the image 9. Prepare an interpretation |
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Step 2: Place the image in context
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Who, What, Where, When
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Step 3: Describe the image in detail
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Elements of Design and Principles of Design
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Step 4: Identify Symbolic Elements
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certain images consciouly employ recognizable symbols that add to their meaning
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Step 5: Distinguish Absences
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we understand what is being told to us by setting those words and ideas against their opposites; "Reading against the grain"
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Step 6: Examine the self as a viewer of images
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taking a careful inventory of your own biases, preferences, and knowledge
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Step 7: Consider the Image's Effect on the viewer
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readers interpret those meanings based on their cultural position and personal experiences
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Step 8: Research the Image
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ask questions about the purpose of the information in the source material
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Step 9: Prepare an Interpretation
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a thesis about the meaning of the image, but also can make an argument about the value of the image.
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What is postmodernism?
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a reaction to the period of moderity established under capitalism, deemphasizing, traditionla institutions such as the nation-state and arguing that the world is experience in a time-space compression that has an (potentially disorienting) impact on social and cultural life------------- emphasizes irony and a sense of one'w own involvement in low or popular culture
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What are the characteristics of postmodern images/texts?
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-Intertextuality
-viewers are in the know -viewers won't be fooled -realm of consumer products tied into the text/image |
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As an epistemological perspective, how does it allow us to view and understand the world?
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No Master Narrative - if there is no master narrative than maybe I don't have a narrative - Emphasis on the individual
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What impacts did urbanization have on society?
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- families reduced in size
- non related individuals living together - nontraditional families |
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What are the characteristics of postmodern architecture and cities (or other built spaces)?
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- Second Life
- deploy a kind of plagiarizing, quoting, and borrowing of previous and curent styles, through which the very notions of architectural lineage and authenticity are readically called into question - defy the notion of architecture as functional |
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What is the relationship between Positivist/Modernist thinking and how we understand the body? How does this construct the body?
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-quantifiable and scientific view of the world
-body is maleable, change identity |
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How does imaging technology construct our understanding of the human body?
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-provide a crucial set of tools for structuring knowledge about life at this molecular level
-brings to light that which cannot be seen by the unaided eye -something that can be modified, reworked, and transformed at the cellular level |
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What are the medical, social, and legal ramifications?
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- social profiling
- prolife/prochoice; changed how we thought about fetal development and the body - body imaging must be interpreted so therefore it is not objective truth -still need interpretation of symptoms - rely on these meanings to make claims about universal facts and truths concrning bodies and the qualities and abilities we perceive them to possess |
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How has photography been implicated in creating biological and social knowledge?
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- used to establish visual markers of what was considered to be normal and abnormal
- positivism - objective truth - sonograms - ability to photograph the minute elements of the body |
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What is significant about the Gardasil ad campaign?
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it represents the people who are not the most prone to the disease but are most likely the ones who can afford it.
- well dressed - woman only - issue is that woman get it from men - lower class is more in need - Gay men have higher chances |
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What does the Gardasil ad campaign tell us about pharmaceutical advertising?
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we should consider the symbolic and creative constructions that take place in pharm ads.
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How do images and ideologies spread globally?
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satellite and the Web
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What is the impact of images and ideologies spreading globally through the Web and satellite?
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an increased circulation of concepts, ideas, politics, and images, and foster the growth of multinational corporations, and the expansion of political influence by powerful nations over distant domains with fewer resources
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What are certain major global flows?
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???
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