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53 Cards in this Set

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  • Back
1st feature length film and by who?
Birth of a Nation in 1915(3 and half hrs) by DW Griffith - established film as an art form - controversial about slavery
1st color film and by who?
Flowers and Trees by Walt Disney (3 color technicolor) in 1932

Feature length 1st w/ color Becky Sharp
1st film with sound (talky) and by who?
The Jazz Singer in 1927 with Al Jolson "You ain't seen nothin yet!" by WArner Bros using vitaphone
1st film to tell a story and by who?
The Great Train Robery by Edwin Porter in 1903 (turn of century)
1st film to use special effects/trick photography and by who?
A Trip to the Moon- 14 min. (sci/fi after Great Train Robbery) by Melies
used by WB sound recorded on disks and syncronized
Early Talkies
film still silent, but a record made at the same time so actors could talk into microphones on a disk to be in sync with film
sound on actual film so did away with disk
Talkies affect on Silent Film actors
some actors in silent films had terrible voices/ accents (ex Valentino) so ruined careers
What deeply affected (killed) magazines?
development of TV (1956 after war) because TV pics moved even though same pics as in magazines
# of magazines published between 1800 and 1885
Golden Age of Magazines
last part of 19th century - from civil war until 1900 - (industrial rev. had impact of mag. tech. and postal rates reduced for magazines by postal act)
Transcontinental Railroad Completed
"golden spike" driven connected east/west coast by rail so mag. could travel back and forth and products could to (boosted subscriptions so could increase adv. cost)
Golden Age of Radio
30's and 40's (early on after all clutter and before TV) - provided electronic bridge to masses
Golden Age of TV
50's where some of greatest programs started (lots live), some radio programs moved to TV (amos and andy) - became dominant entertainment medium because mesmorized audience
Colonial Press Period
- institutionalized gossip
- published by undereducated printers
- British still in charge (smalltown gossip popular)
Revolutionary Press Period
- established a rold of advocacy
- had heavy doses of persuasion and PR
- revolutionary thinkers for freedom (later created Declaration of Independence
- advocation freedom
- radicals wrote federalist papers 1st in newspap. form
Political Press Period
- after independence (post Rev. war)
- supported by politicians
- no real growth in newspaper industry (b/c everyone looking to content not technology)
- politicians even wrote and published (financed newsp.)
The Penny Press
- defer the production cost to advertisors
- brought by tech. of printing
- Ben Day and NY Sun
- advertisors eager to pay price to get message out all at once
Personal Editors Press Period
- James Gordon Bennett established NY Herald in 1835 selling papers for penny
- reporters have newsrooms
- events reporting
- public watchdog establishment
Yellow Journalism
- "Yellow Kid"
- Joseph Pullitzer and NY world
- Hearst San Fran. examiner
- created circulation war by using sensationalism
- sometimes made up news to sell papers
- Hearst and Pullitzer both owned yellow kid at one time
Yellow Kid
- popular character
- kid derby and yellow nightshirt who he put on and set out on adventures
- paved the way for sunday comics
- 3 years of existence (1895-1898)
Jazz Journalism
- revived sensationalism journalism
- 20's jazz era
- NY Daily News in 1919
- used tabloid format
- quickly grew to largest circulation
- during WW1 sens. journ. not necessary b/c wanted war news
- made comeback with photos of dead ppl. and writing about romance/mystery instead of news
Radio Station Jobs
General Manager

Programming Manager (production manager/ traffic and continuity)

Sales Manager (sells radio time)

Chief Engineer (knows all about radio station)
TV Station Jobs
Business Office - Station Manager

Engineering Dept.

News and Public affairs dept.

Programming/ Prog. Director

Sales Dept. (sells adv.)

Promotions Dept. (tv promotions promote station itself)
Principle (Psychological) that allows pics to seem like straight movement
"Persistence of Vision" so looks as though moving (ex. flipbooks) - brain sees one pic and stays in mind as next is presented
Early Cable TV (CATV)
Community Antenna TV
- started for mts. areas
- became basis for Cable tv
- signals directed where couldn't beam
antenna on high ridge to get to ppl in valley below (need based at first)
Early Broadcasting
one TV in whole town so broadcast tv set selling in 1938 in dept. stores
Tops 3 Monthly Magazines
Reader's Digest (12.6)
Nat'l Geographic (8.5
Better Homes and Gardens (7.6)
Top 3 Weekly Magazines
TV Guide (11.1)
Time (4.1)
People (3.5)
1st person to publish magazines
Andrew Bradford lasted 3 issues
2nd person to publish mag.
Ben Franklin for 6 issues (died because of lack of adv. and limited circulation
1st regularly published newspaper in America
Boston News Letter by John Campbell in 1704
- he was post master so could send to anyone
- when he lost his job Brooker started Boston Gazette
James Franklin
- New England Courant 1721
- jailed because didn't have permission
- confronted puritan establishment
- Bro Ben Franklin took over
When did newsp. start and how long have they lasted?
Gazette in London 1665 - 300 years
- 1702 Boston News Letter by Campbell
1820's magazines
Port Folio (outlet for writers)
North Amer. Review
Sat. Evening Post (long life)
- recovering from rev. war and new century so situation changes
by 1830 __ mag. published
Credited with inventing TV
Filo Farnsworth in 1927 (waited to patent until perfected)

(Baird yr. earlier in England)
Vladmir Zworykin
- worked for RCA (all 3 men working on it) but he had company behind him
- owned patents
1st TV broadcast
1939 NY World's Fair (washington DC to NY)
Character who started Sunday Funnies
- sensation yellow nightshirt called yellow kid embarking on adventures
The Big 3 TV Networks
Share (radio rating)
percentage of ppl with radio on who listen to a particular station during a 15 min. increment
Rating Points
%tage of people in a market that listen to a particular station in 15 min. increments
Early film studios based where
NY and NJ had a monopoly
vertical integration
assured a particular movie studio would have specific actors, theatres, producers, etc.
star system
insure block booking (theatre had to play what was given them)
Studio Domination
MGM (Loews)
RKO (Howard Hughes)
Twentieth Cent. Fox
Paramount Decision
broke up vertical integration and block booking
- more choices
- audience size decreased
- increased movie quality
Who narrated War of the Worlds?
Professor Pierson played by Orson Wells
How many people tuned into WOTW
32 million during tea time
Where did the explosion happen?
groversmille NJ on Willmont Farm
What undid the marshens?
germs (small things)