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42 Cards in this Set
- Front
- Back
The term human "senses" is defined as:
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designed to attrieve information
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Marshall Mcluhan was:
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the most famous medis guy who came up with global village
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A spoken word is an extension of:
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thought (idea)
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what is a thought?
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it is a spoken word
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what is a written word?
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it is the extension of a thought
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Print/mass produced is an extension of...?
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a written word
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A camera is an extension of....?
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the eye
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the telegragh radio is an extension of...?
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the ear
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T.V was derived from what technonlogies?
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the radio and the camera
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From the camera, radio, and tv....this technology was produced. What is was it?
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the computer
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The telegragh radio provided this....
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a way to hear across space
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With thought you can .....?
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read and see across time
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With the phone you can....?
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see and hear
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Electronics is the global form of what?
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oral
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What was the "change" from Oral, Print, to Electronics?
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Oral- Slowly
Print-Accelerating Electronic-Extreme acceleration |
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What was "pace" according to ...from oral, print, to electronic?
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Oral-weather
Print-Clock Electronic-network |
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What was "society" like for the oral, print?
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Oral-Villages
Print-City nations |
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Where did knowledge/information come from for the oral, print, and electronic stages?
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Oral- orally
*myth *poetry *stories Print- printed *Books *Periodicles Electronic- *Telegragh radio *Camera...movies |
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How many lifetimes have we had Oral (verbal, art)?
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75,000 years ago
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How many lifetimes have we had handwritting/ written words?
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5,000 years ago
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How many lifetimes have we had the printing press (first technology of mass communicaton)?
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550 years ago
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What does "Change" mean in the context of mass communication?
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how things have evolved over the years
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What was the primary goal of the Agrarian society?
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primary goal of this society was food
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What was the production technology of the Agrarian society?
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things were hand made--crats,plowing,etc
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Communication technology for the Agrarian society was according to...?
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oral---written (symbols) and art
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AGRARIAN
Society has gone from: |
Villages(tribes) to cities
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Production Technology in the Industrial society dealt with.....?
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Factories, machines, and the fact that alot of things were mass produced
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The method of Communication Technology in the Industrial society was....?
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Printing press (LOWERED cost for
info. & INCREASED demand) *things were printed basically in bulks |
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INDUSTRIAL
Society has gone from: |
urban cities to nations
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During the "information" society ...what was the means production technology?
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the media---(electronic, radio, t.v., computers)
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Over the past 200 years what changes have occured in the US workforce?
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AGRICULTURE (growing food)--decreased to about 1-2%
MANUFACTURING (making things)--stayed the same INFORMATION (technology0--increased |
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What is rhetoric?
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the idea of artful communication/ persuasion
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What are the 3 types of rhetoric?
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-ethical
-logical -emotional |
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What are the 4 qualities of ethical proof?
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-the idea that the source has a good -credibility (experts/ credible source)
-percieved intelligence -virtous character(speakers image as good & honest) -good will (positive judgement of speakers intention toward audience) |
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What are the six various emotions for emotional proof?
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Anger
Love or Friendship Fear Shame Indignation (sense of fairness) Admiration |
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What are the 5 canyons of rhetoric?
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Invention
Arrangement Style Memory Delivery |
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What was the primitive mode of communication during the "tribal age" and how did info.travel?
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-oral and ear was the primitive mode
-traveled by interpersonal communicaton, poetry, rhymes, & songs |
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What is meant by the term "closed tribal communication?"
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if one person left the tribe, he wouldn't get any info. & there was no source of information.
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What was the print age?
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-portable books were created...now you can read on your own
-people could leave and still get information |
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What was the electronic age?
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-the telegragh was the first device created
-global communication came into process |
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What is meant by the term "medium is the message"? and why is this?
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-this is where the medium (t.v, computer, etc) is more important than the message/context being given
-this is b/c the medium can change the way you act/ behave and you use your imaginaton in a different way than you would if you were reading a book or llistening to the radio. |
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What year did the Printing press come out in? What year for the telegragh?
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-printing press: 1455
-telegragh:1844 |