Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
How does L. rhodes use Rhetoric?
|
-uses his down- home folksy style and displays himself as a down to earth type of guy
-is thought of as a "sophists" ( very good at persuading people; doesn't mean that everything said is correct/true) |
|
|
What tpe of rhetoric does he use?
|
Ethical
*credible source *good will--trustworthy *percieved intelligence *virtuous--can relate to everyone Emotional *funny, witty (down to earth) *lifestyle that "feels" good |
|
|
How does rhetoric work in the TV ad?
|
-presented a precieved lifestyle--a better sex life
-when he married baton highschool girl he became more of a celebrity |
|
|
What causes L. Rhodes down fall?
|
-starts talking trash to people
-credibility was shot |
|
|
Who really has the power and why?
|
-the audience
-Marsha: gatekeeper -L.Rhodes:Media *it was a combination of all of them. the gatekeeper has to keep supporting them. Once something breaks down in the loop...everything goes wrong. |
|
|
In the Matrix, what is symbloized by the green digits running down the screen?
|
the amount of people that plug into the media/ technology
|
|
|
How do persuasion skills of L. Rhodes make him a celebrity?
|
-he appeals to the masses
|
|
|
What is sybolized by the "L. Rhodes Automatic Reactor"?
|
-it was a simulation of the people's reaction and that it is lonely at the top
|
|
|
In the matrix, reality and truth hsa to deal with what?
|
-has to deal with the objective and interpretive views
|
|
|
What is social proof?
|
-where if we all believe something, then it must be true...even though it may not
*liking leads to believability |
