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6 Cards in this Set
- Front
- Back
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Production concept |
-philosophy that buyers prefer goods and services which are cheap and widely available.
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Marketing myopia |
-A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers' needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. |
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Product concept |
-A philosophy that a good product creates its own market, and does not require heavy marketing expenditure.
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Selling concept |
If customers are left to themselves, they will not make the effort to buy a company's products. Therefore, it dictates, companies must be aggressive in pushing their sales. |
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Marketing Concept |
A firm's goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants. |
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Societal Marketing Concept |
1.Application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.
2.Use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers' and, by extension, the society's well being.
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