Event Management And Marketing

Front 1

Why Introduce Sustainable Event Practices?

Back 1

- Shows commitment to environmental sustainability - "Green Event"
- Gain higher media coverage & visitor no. because of improvement in public perception
- Reducing waste helps environment and cuts storage, transport & removal costs

HOWEVER - "Green" is expensive

Front 2

Developing a Waste Management Plan

Back 2

KEY STEPS:
- Obtaining support of key stakeholders
- Establishing responsibility for managing recycling systems
- Developing strategies for reducing resource usage
- Investigating local sustainable or recyclable materials
- Creating systems for collection, storage, sorting and disposal or rubbish and recyclables
- Communicating processes to key stakeholders

Front 3

Waste Management Plan

Back 3

REDUCE:
- Buy in Bulk
- Send documents electronically/double sided
- Ask vendors to use environmentally sustainable items

REUSE:
- Donate left-over merchandising to charity
- Participate in food recovery e.g. OzHarvest

RECYCLE:
- Reduce landfill
- Provide clearly marked recycling facilities

Front 4

Developing a Waste Management Plan (1)

Back 4

1. Choose Environmentally Sustainable Catering:
- Implement measures reducing throw-away items & make use of reusable or recyclable items
- Consider food charity

2. Hire, Don't Buy:
- Buying, maintaing, repairing & storing equipment adds to costs
- Hire companies can provide a sustainable alternative e.g. Party Hire Group

3. Help Employees/Volunteers Commit to Recycling:
- Likely to be proud to work on a 'green' event
- Educate employees about recycling process
- Assign employees to direct people to recycling stations & monitor disposal & overflow

Front 5

Developing a Waste Management Plan (2)

Back 5

4. Use Effective Signage & Accessible Containers:
- Use colour-coded bins
- Ensure signs are easy to ready & be seen
- Position waste & recycling bins near catering areas
- brief your waste mamangement provider extensively

5. Let People Know About Recycling at the Event:
- Pre-event promotions & press releases
- Use PA systems to remind guests about recycling
- Information stations at event

6. Work With Recycling Service Providers:
- Discuss what can be recycled & how to deal with contamination

Front 6

Developing a Waste Management Plan (3)

Back 6

7. Access Your Recycling Performance:
- Get figues from your provider to show how much was recycled & how much was sent to landfill

Front 7

Sustainability Hints for Different Event Types (1)

Back 7

Conferences and Workshops:
- use USB or websites to reduce paper
- Use organic produce & recycled paper

Concerts in Concet Halls:
- Bins strategically placed to encourage recycling
- PA systems to promote recycling
- Encourage use of public transport

Stadium Sporting Events and Music Concerts:
- Plan for recycling inside and outside event
- Double-sided/recycled paper for promotional materials
- Conduct a 'stadium sweep'
- Public transport/Car pooling

Front 8

Sustainability Hints for Different Event Types (2)

Back 8

Outdoor Festivals:
- Have stallholders collect their own rubbish or provide free recycling service
- Biodegradable materials
- Provide composting
- Recycling incentive e.g. 10 cans = 1 free drink

Front 9

Promoting Envrionmentally Sustainable Measures to Contractors

Back 9

- All agreements with contractors should state a commitment to recycling & waste reduction & the responsibilities of all parties
- Be clear from the start - no last minute changes
- Be committed - introduce a plan and do it properly

Front 10

Reducing the Event's Carbon Footprint

Back 10

SUSTAINABLE PAPER STOCKS:
- Use of recycled paper for promotional materials
- Australian made products to reduce transportation impact
- Print Together - list of environmentally responsible printers

Front 11

Key Project Management Principles (1)

Back 11

1. Feasibility
- Event possible?
- If it can be planned and staged btwn. timeframes
- Financial considerations, availability of skills & resources, & impact of event

2. Scope
- Clearly define event scope
- What needs to be done, by whom, in how much time
- Who is responsible for what

3. Work Breakdown Structure (WBS)
- Breaks a complex project into more managable tasks
- Category 1: how the task is broken into functions
- Category 2: what needs to happen to complete those functions

Front 12

Key Project Management Principles (2)

Back 12

4. Stakeholder Analysis
- Stakeholder: any org. or indiv. with a vested interest in event
- Check all agreements carefully

5. Milestones and Deliverables
- Milestones: at the end of a package of work or phase
- Deliverables: the items that confirm the completion

6. Risk Management
- Even small events have risks
- Not just safety - financial, operational, legal etc.