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11 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Evaluation |
Systematic Process of determining the value and significance of something. |
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Messages |
Made and sent with a purpose |
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Responses |
Based on how the receiver understands the meaning of the message. |
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Optimize Understanding |
Senders must be careful in crafting messages while receivers must evaluate and analyze the mesages thoroughly before giving a response. |
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Points for Overall Analysis and Evaluation |
1. Receiver must realize what the message is all about. 2. The message must be viewed from the purpose that the sender wants to serve. 3. Messages Communicated on Media 4. Messages are Meant for Specific Audiences 5. Messages sent through mass media. |
Message, Purpose, Media, Audiences, Mass Media |
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Propaganda |
Uses emotional appeals and often lack adequate factual support for their points |
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7 Common Propaganda Techniques |
Bandwagon Half-Truth Testimonial Transfer Plain Floks Name Calling Glittering Generalities |
BHTTPNG |
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Bandwagon |
Ignores minory and ragards majority as the source of truth. Associates Idea that is widely approved. |
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Half-Truth |
Distort Reality Desire to seek approval of other people |
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Testimonial |
A celebrity is endorsing it that are not necessarily experts about the products/issues they promote. |
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Transfer |
Associate themselves with something that people admire or love. |
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