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9 Cards in this Set

  • Front
  • Back
Define CSR
An approach by which a company recognises that its activities have a wider impact on the society in which it operates, and that developments in society in turn impact on its ability to pursue business successfully
Define Sustainability
Its a threefold approach covering:
Economic sustainability,
Environmental stewardship and,
Social Development. Also referred to as,
Profit, planet and people.
Environmental threats by businesses, 8 key ways?
Emissions to the air,
Discharges to water,
Solid waste,
Owning environmentally damaged assets such as land,
Producing, using toxic and/or hazardous materials,
Consuming fossil fuels or energy derived from them,
Consuming scarce or non-renewable resources,
Damage to nature.
Corporate Reputation on the positive side is potentially a source of?
Distinctiveness,
Support for and trust in the organisation and its products,
Stability and resilience in the face of change, risk and issues,
Positive stakeholder generated word of mouth promotion and PR,
Positive brand in labour and supply markets,
Positive brand in financial markets,
Relationships of influence within the business environment,
Reduction of risk arising from all these areas.
Corporate brand definition
The way an organisation as a whole projects itself
Reputation and brand risk may arise from?
Poor financial performance,
Crises of corporate governance and management,
Product or service quality failure,
Poor ethical, environmental and CSR performance,
Poor corporate and individual behaviour,
Failure to comply with legislation and regulation,
Poor management of Crises,
unmanaged negative communication,
Association with other parties whose reputation is damaged.
Reputational and brand risk management requires clear focus on which areas?
Formulation and expression clear core values and principles,
Ensuring that CSR and ethical values are clearly communicated and managed,
Monitoring and measurement of reputational and brand strength,
Robust risk assessment and management system,
Sound risk management practices,
Proactive communication with stakeholders,
Establishing and regularly updating crises management plans,
Prompt, considered and effective communication with internal and external stakeholders.
Issues Management & Crises management
Look at phases and steps
Standards of sustainable procurement are?
ISO 14001,
UN Global compact,
ILO Standards,
ETI