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16 Cards in this Set

  • Front
  • Back
Criticisms of marketing
-high prices
- deceptive practicies
-high-pressure selling
-shoddy or unsafe practices
-planned obsolescence
-poor service to disadvantaged customers
Marketing's impact on society as a whole
-false wants and too much materialism
-too few social goods
-cultural pollution
-too much political power
an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
sellers' rights
-introduce new, safe products
-change prices
-promote product
-use any product message
-incentive programs
buyers' rights
-not buy a product
-expect product to be safe
-expect the product to perform as claimed
organized movement of concerned citizens and government agencies to protect and improve people's living environment
enlightened marketing
marketing should support the best long-run performance of the marketing
consumer-oriented marketing
company should organize its marketing activities from the consumer's point of view
innovative marketing
company seek real product and marketing improvements
customer-value marketing
company should put most of its resources into customer value-building marketing investments
sense-of-mission marketing
company should define its mission in broad social terms
societal marketing
company should make good marketing decisions by considering consumers' wants, company's requirements, consumers' long-run interests, and society's long run interests
deficient products
have neither immediate appeal nor long-run benefits
pleasing products
give high immediate satisfaction but may hurt consumers in the long run
salutary products
have low appeal but may benefit consumers in the long run
desirable products
give both high and immediate satisfaction and high long-run benefits