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16 Cards in this Set
- Front
- Back
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Criticisms of marketing
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-high prices
- deceptive practicies -high-pressure selling -shoddy or unsafe practices -planned obsolescence -poor service to disadvantaged customers |
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Marketing's impact on society as a whole
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-false wants and too much materialism
-too few social goods -cultural pollution -too much political power |
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consumerism
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an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
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sellers' rights
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-introduce new, safe products
-change prices -promote product -use any product message -incentive programs |
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buyers' rights
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-not buy a product
-expect product to be safe -expect the product to perform as claimed |
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environmentalism
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organized movement of concerned citizens and government agencies to protect and improve people's living environment
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enlightened marketing
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marketing should support the best long-run performance of the marketing
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consumer-oriented marketing
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company should organize its marketing activities from the consumer's point of view
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innovative marketing
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company seek real product and marketing improvements
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customer-value marketing
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company should put most of its resources into customer value-building marketing investments
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sense-of-mission marketing
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company should define its mission in broad social terms
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societal marketing
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company should make good marketing decisions by considering consumers' wants, company's requirements, consumers' long-run interests, and society's long run interests
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deficient products
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have neither immediate appeal nor long-run benefits
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pleasing products
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give high immediate satisfaction but may hurt consumers in the long run
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salutary products
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have low appeal but may benefit consumers in the long run
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desirable products
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give both high and immediate satisfaction and high long-run benefits
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