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7 Cards in this Set
- Front
- Back
traditional (statistically) descriptive perspective
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task is to provide a summary of the presented information - any real-world knowledge is relevant
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inferential view
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attempt to determine the likelihood that there is a relationship between the two values (given basic assumptions about how the world usually works)
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rarity assumption
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for most things, absence is more common than presence (p is usually less than .5)
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illusory correlation
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the mistaken impression that two unrelated variables are correlated
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invisible correlation
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failing to see a correlation that does exist
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law of contagion
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once in contact, always in contact
often asymmetric good or bad qualities can rub off |
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law of similarity
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things can be affected by things that resemble them
voodoo dolls, idolatry, folk medicine, oysters as aphrodisiac people won't throw darts at pic of JFK, but will at Hitler |