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7 Cards in this Set

  • Front
  • Back
traditional (statistically) descriptive perspective
task is to provide a summary of the presented information - any real-world knowledge is relevant
inferential view
attempt to determine the likelihood that there is a relationship between the two values (given basic assumptions about how the world usually works)
rarity assumption
for most things, absence is more common than presence (p is usually less than .5)
illusory correlation
the mistaken impression that two unrelated variables are correlated
invisible correlation
failing to see a correlation that does exist
law of contagion
once in contact, always in contact

often asymmetric

good or bad qualities can rub off
law of similarity
things can be affected by things that resemble them

voodoo dolls, idolatry, folk medicine, oysters as aphrodisiac

people won't throw darts at pic of JFK, but will at Hitler