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16 Cards in this Set

  • Front
  • Back
The customer who is most likely to buy
Target Customers
A distinctive aspect, quality, or characteristic of a product or service
Feature
A presentation of the scope and purpose of a company and a reflection of it's values and beliefs
Vision Statement
A clear and concise description of a business opportunity
Business Concept
A tool for organizing important information about a business venture's competition
Competitive Grid
The process that tests a business concept
Feasibility Analysis
Something the promotes or enhances the value of a product or service to the customer
Benefit
A document that describes and a strategy to launch that business
Business Plan
Offer technical and general assistance to entrepreneurs in a specific profession or industry
Trade Association
The means by which a product or service is delivered to the customer
Distribution Channel
A description of how you intend to make money with your business concept
Business Model
A distribution channel that delivers a service or product directly to the customer
Direct Channel
A group of businesses with a common interests
Industry
A statement telling the specific aspirations of a company, and the goals for which it will strive
Mission Statement
The product is sold through wholesale
Indirect Channel
A federal agency that provides services to small businesses and new entrepreneurs
Small Business Administration
(SBA)