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7 Cards in this Set

  • Front
  • Back

Margin

Profit/Sales

What is a business model?

Revenue and sales

First Movers

usually fail. If you're a first mover, there is no market established yet to base your success after.


Cheaper, Better, Faster

you can only have two things. It's not realistic to have all three. You can have something be the fastest and the cheapest be the better product.

Benchmark

what to price your product after. If the benchmark is at 4$ you can't sell your item at 8$ and expect it be successful because you're above what is the set price


Growth strategies

geographic expansion


product mix expansion

Distribution

selling products where they will be successful;brand is already successful