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4 Cards in this Set

  • Front
  • Back
Lanham Act

To bring a cause of action, P must establish 3 elements...
(1) Involvement of goods or services;
(2) Effect on interstate commerce; and
(3) A false designation of origin or false description of the goods or services
Lanham Act

What does the Act seek to prevent?
False Advertising!
Lanham Act

Six factors that the court used when deciding the issue of "likelihood of confusion."
(1) The STRENGTH of Plaintiff's marks and name;
(2) The SIMILARITY of plaintiff's and defendant's marks;
(3) The PROXIMITY of plaintiff's and defendant's products;
(4) Evidence of ACTUAL CONFUSION as to the source or sponsorship;
(5) SOPHISTICATION of the defendant's audience; and
(6) Defendant's good or bad faith
Lanham Act

Rogers Test - A title using a celebrity's name will be protected from a false advertising claim unless:
(1) it has no artistic relevance to the underlying work; OR
(2) If there is artistic relevance, the title "explicitly misleads as to the source or the content of the work."