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14 Cards in this Set
- Front
- Back
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Sources of opportunity (4)
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1. new product
2. new service 3. new way of producing existing product 4. New way of business |
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Source of opportunity (7)
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1. The unexpected
2. incongruities 3. Innovation based on process need 4. Change in mkt structure 5. Demographics 6. Changes in perception 7. New knowledge 6. |
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Creative problems, adaptor vs. innovator
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adaptor- process, disciplined, re defines current practice
Innovator- not for means but ends, unusual angles |
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Three focus areas of technology
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1. Internet
2. Computing 3. Software |
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B2B two companies types
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Fragmented industry
Consolidated industries |
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Fragmented industry
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1. one to many ( dell)
2. Some to many ( Parts to pc makers) 3. Many to Many- Electronic distributors ( raw materials) |
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Consolidated industries
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1. many to some ( auto parts)
2. many to one ( wal mart) |
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a good opportunity
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something attractive, durable, timely and anchored in a product or service that creates value for its buyer.
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Detailed analysis of opportunity (5)
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1. Mkt
2. Profit potential 3. Durability of profit stream 4. Assessing resources 5. Regulatory compliance |
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Analysis mkt
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who is your mkt
growth rate 20% willing to move to your product mkt share attainable |
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Analysis Profit potential
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5 to 7 yr growth
tipping point when Barries of entry Gross margin 40 to 50 After tax 10 to 15 Break even 2 to 3 yr |
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Durability
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Competitors
Product substitution Change in tech Customer preference Buyers power |
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Rescues
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People
Capital suppliers |
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Regulatory
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licenses
operatin procedures product testing FDA Insurance, bounding |
