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21 Cards in this Set
- Front
- Back
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Text features |
Aspect of a text design to help you locate, understand, and organize information. |
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Aspect |
To propose an explanation for something or make an assumption or guess. |
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hypothesis |
Your guess or assumption. |
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primary source |
An original account or record created at the time of an event by someone who witnessed or was involved in it. Autobiographies, letters and government records are types of primary source |
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Secondary source |
These analyse interpret or critique primary source. Textbooks about historical events movie and book reviews are secondary sources. |
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credibility |
Comes from the word credible which means believable or trustworthy |
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inference |
A conclusion that the reader draws based on details in a text or a speech. |
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Search term |
A single word or short phrase used in a database search |
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valid |
Facts and details in a text are valid when they support the claim a writer is making |
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Norm |
Refers to something that is usual or expected. Group norms to the social behavior that is typical or expected of a group |
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Consensus |
An agreement that satisfies everyone in a group |
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claim |
A statement that can be argued such as whether a fact is true or not a situation is good or bad or one action is better than another |
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counterclaim |
Also called counter argument a claim made by someone with an opposing opinion on any given issue. When creating an argument you must be able to argue against counter claims |
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persuasion |
The act or skill of causing someone to do or believe something |
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editorial |
A short essay in which a publican or1 someone speaking for a publican expresses an opinion or takes a stand on an issue |
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bandwagon |
Advertiser make it seem that everyone is buying this product so you feel you should buy it too |
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avant garde |
this technique is the opposite of bandwagon advertisers make it seem that the product is so new that you will be the first one on the block to have it only the super cool people like you will never know about this product |
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testimonial |
Advertisers use celebrities and regular people to endorse products |
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facts and figures |
Stats percentages and numbers are used to convince you that this product is better or more effective that the other product |
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transfer |
This technique wants you to associate the good feelings created in the ad with the product |
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Weasel words |
Advertisers sometimes use or phrases that seem significant but on closer inspection are actually meaningless ex help virtually look like fights and best |
