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27 Cards in this Set
- Front
- Back
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Alliteration |
Uses the same sound at the beginning of words which are close together. ex. Carla can't capture cock |
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Allusion |
A reference to a well known work. ex. A reference to any of Shakespeare's works |
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Anecdote |
Little story or biographical incident, told either to entertain or to impart a small life lesson or moral message. ex. At the beginning of a speech about fire safety, the speaker tells a short cautionary tale about a serious injury that occurred as a result of not following protocol. |
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Banner |
A heading or advertising appearing on a web page in the form of a bar, column, or box. |
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Broadsheet |
A larger newspaper than a tabloid, its format is often associated with in-depth reporting, and a balanced reporting of opinions. ex. The New York Times |
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Coherence |
Describes the systematic connection of ideas in a written piece. |
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Code-switching |
When a speaker of two different dialects of a language or different languages switch from one to the other depending on whom they are talking and what they wish to achieve. |
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Culture jamming |
The practice of distorting messages and advertisements produced by large companies. ex. E$$O, by changing the letters to dollar signs our attention is drawn to the profits the company makes. |
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Deictic |
Words that point in various directions, within a text and beyond it. ex. "Down there", "that", "now" "then", "next year" |
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Divergence |
The process of cultures splitting off from one another, developing their use of the language. |
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Double entendre |
A phrase or word chosen deliberately because it has multiple meanings (sometimes of a suggestive nature) ex. Headline: Miners refuse to work after death |
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Ellipsis |
The omission of a word or several words whose absence does not prevent the reader from understanding it. ex. “Did he…peacefully?” she asked. |
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Graphology |
The visual aspect of text, including; font, layout, and image. |
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Jargon |
Special words or expressions used by a particular group that are difficult to understand. It is the special technical language of any trade. ex. in police work; 10-4 - Radio jargon meaning Okay or I understand |
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Juxtaposition |
Literally meaning "placing next to". Text can create significant contrast by choosing to place one scene, paragraph, image, next to another. ex. Summer and winter |
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Language borrowing |
Importing words from one language into another. ex. Cul-de-sac |
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Language Currency |
The value of a language in the workforce. ex. English is seen as a valuable language since a lot of financial decisions are made in english so knowing english can open new markets for you. |
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Diction |
The choice of vocabulary a writer choses to to create a tone or mood. |
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Parrallelism |
Repetition of grammatical constructions to give a rhetorical feel. ex. Dragon flies draw flame |
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Pathos |
The feeling of sympathy, the part of a speech that connects to their emotions. |
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Ethos |
The guiding beliefs of a person, the trustworthiness of a speaker. |
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Pidgin |
Improvised language with minimal grammar invented for people to be able to communicate. ex. |
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Register |
The level of formality or informality in language. ex. Calling a teacher sir or mrs, vs calling your friend a monkey |
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Polysindeton |
Figure of addition that intentionally employs a series of conjunctions to pass a point across. ex. And milk, and Cheese, and butter, and cream. |
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Theme |
The main idea or message that a text is trying to get across. |
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Vernacular |
Linguistic characteristics of a region. ex. Ya'll in the south of the US |
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Phonological |
Relates to the sound a word or phrase may have. |
