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10 Cards in this Set
- Front
- Back
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Target Audience
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The group of people an add is aimed to reach. Audience are targeted based on demographics and psychographics.
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Demographics
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Age, gender, education level, income level, geolocation. Socioeconomic standards.
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Psychographics
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Motivations, needs and desires.
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Who you are targeting will affect where you place your add.
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The kind of magazine or when during the day on the television or what show.
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Copy
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The copy refers to the words used in an advertisement and the way in which they are used to appeal to the target audience. Eg. headline, aliteration, rhetorical, scientific evidence.
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Graphics
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Graphics are the images, colour and fonts in an advertisement that grab our attention and have visual affect of contemplating or contrasting the product.
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Proposition
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The message the advertisement is giving to the consumer. Eat this is will be pleasureable.
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Appeals
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Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial to them. Emotional, less than perfect, rational.
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Psychographics and appeals
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Advertisers target the consumers desires, motivtions and fears. They create a demands for their product by targeting these things.
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"We accept the reality of the world with which we are presented. It's as simple as that."
- Christof |
"I've given Truman the chance to lead a normal liife. The world, the place you live, is the sick place."
- Christof. |
