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11 Cards in this Set
- Front
- Back
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6-9 AM
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early mornign
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9 AM - 12 PM
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morning
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12-4 PM
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afternoon
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4-7 PM
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early fringe
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7-8 PM
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prime access
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8-11 PM
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prime time
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11-11:35 PM
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late fringe
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11:35 PM - 2 AM
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late night
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2-6 AM
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overnight
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the primary goal in programming advertiser-supported media is
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to maximize the size of an audience targeted by advertisers
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currently, broadcast networks claim only a _____% share of the audience compared to cable's _____%
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30%; 60%
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