Emb260 Writing For The Media -- Final Flashcards (New)

Front 1

_____ to some degree suggests goals and plot elements.

Back 1

genre

Front 2

What are the cons of generalizing?

Back 2

(1.) may not PAY AS WELL as specialized work, (2.) work in some subject areas may not be CHALLENGING enough

Front 3

How does monomyth theory apply to advertising?

Back 3

in the sense that there are only so many "big ideas" to go around

Front 4

Super brands that engage in "pseudo-spiritual marketing" like Nike about transcendence through sports and Starbucks being a community are an example of _____.

Back 4

emotional branding

Front 5

What are four questions that might be included in the logline?

Back 5

(1.) Who is the central character? (2.) What is his/her main goal? (3.) Why is the goal so important to him/her? (4.) Who is trying to stop them? Why?

Front 6

Along the way in a story you have _____, which are things that stand in the way of the protagonist achieving their goal.

Back 6

plot ploints

Front 7

things that stand in the way of the protagonist achieving their goal

Back 7

plot points

Front 8

deals with how a brand can form a bond with the consumer as people join cults and brands to belong and to make meaning

Back 8

emotional branding

Front 9

What are four things to consider in going from the general to the specific when describing setting?

Back 9

(1.) describe the setting, (2.) who's there?, (3.) any other important information about the place, (4.) what are they doing?

Front 10

also includes the character's view of himself (self-concept), and when this changes it is considered "growth'

Back 10

point of view

Front 11

What are five features of myths?

Back 11

(1.) MODELS of agents and actions, (2.) the heroes WIN and the villains lose, (3.) recurring THEMES, (4.) threat to protagonist is usually PHYSICAL, (5.) provide CATHARSIS

Front 12

Using the three-act structure in 30 seconds is sometimes called the "_____" and still includes a beginning, middle, and end as well as plot, character, setting, and theme, just established very quickly.

Back 12

rule of 3

Front 13

What are five steps in developing a documentary?

Back 13

(1.) Decide on point of view (objective, subjective, both, multiple) -- character, (2.) Find the story/narrative thread (plot), (3.) List out all the major facts you wish to cover (setting), (4,) What way can the story best be captured?, (5.) What do you want the user to come away with? (theme)

Front 14

Advertiser who stressed the importance of "The Big Idea"

Back 14

David Ogilvy

Front 15

Dialogue often has _____ and _____.

Back 15

text; subtext

Front 16

basically putting a restriction on your character; now the character not only has to get across a field but has to get across the field by a certain time

Back 16

the "ticking clock"

Front 17

Name the three major sections of the Hero's Journey, and name two stages from each.

Back 17

(1.) DEPARTURE (call to a venture, refusal of the call, supernatural aid, crossing the first threshold, belly of the whale/the beast), (2.) INITIATION (the road of trials, the meeting with the goddess, women as temptress, atonement with the father, apotheosis, the ultimate boon), (3.) RETURN (refusal of the return, the magic flight, rescue from without, the crossing of the return threshold, master of two worlds, freedom to live)

Front 18

Is the work of art good or bad for the public? (Think of television violence and graphic adult content)

Back 18

moralistic criticism

Front 19

Laughing is a biological instinct stemming from _____ and a _____ that begins as an infant.

Back 19

ridiculing the different; spirit of well-being/play

Front 20

_____ or belief system affects how characters behave.

Back 20

point of view

Front 21

Grammar, syntax, and vocabulary are useless if you cannot do either of these.

Back 21

You have to be able to SEE the sights and HEAR the sounds (and dialogue).

Front 22

You should write dialogue if it is _____ and is going to be distinctly _____.

Back 22

important; audible

Front 23

In the Hero's Journey, the point where the hero becomes fully committed.

Back 23

The Big Event

Front 24

What are three guidelines for picking a title?

Back 24

(1.) pick something that conveys the CONCEPT, (2.) pick something SHORT enough to fit on the box/ads, (3.) try to pick something CATCHY

Front 25

The clearer the goal, the _____ the drama ("Moby Dick," "Jaws"). The _____ the obstacles, the better the drama ("The Alamo," "300"). The more challenging to the character, the more _____ the victory.

Back 25

better; bigger; satisfying

Front 26

Why do we laugh? Why do we cry? Why do we slow down at the scene of an accident to gawk? When we talk about _____, this is what we are talking about.

Back 26

universal needs and desires

Front 27

involves answering the question "what keeps the audience watching?", putting the character in jeopardy, introducing uncertain, and creating suspense

Back 27

dramatic tension

Front 28

used in comedy and horror; the idea of a "running joke" that you repeat over and over again until you play with that joke and tell it in a different way so that something totally different happens to take people by surprise (the music in Jaws)

Back 28

bisociative theory

Front 29

What is the "Hero's Journey"?

Back 29

an idea that heroes from every country would go through a bunch of stages from when they first appear in the story to the end of the story. These stages are similar across cultures -- all heroes generally follow the same path -- the idea being that all of these heroic stories developed independently of each other but took on the same form because people have the same needs across cultures

Front 30

also known as montage style, continental style, and realist style

Back 30

city symphony genre

Front 31

"Soft sell" ads are related to _____ from "The Merchants of Cool."

Back 31

stealth marketing

Front 32

What are the three schools of criticism?

Back 32

(1.) moralistic criticism, (2.) psychological criticism, (3.) archetypal approach

Front 33

What are the nine documentary styles?

Back 33

(1.) biopic, (2.) travelogue/ethnography, (3.) city symphony genre, (4.) kino-pravda (the truth), (5.) newsreel, (6.) propaganda, (7.) cinema verite (truthful cinema), (8.) direct cinema, (9.) mondo cinema/shockumentary

Front 34

What are four guidelines to solve the problems of kids media?

Back 34

(1.) Add agon (add more conflict), (2.) add plot points, (3.) employ humor, (4.) don't patronize

Front 35

Most documentaries are usually _____ of people, places, events, and shots.

Back 35

outlines

Front 36

What are two examples of subtext?

Back 36

(1.) To Catch a Thief (Grace Kelly work to catch a diamond thief but also looking to catch the thief romantically), (2.) Moonstruck (they both think they are getting married to the wrong person, lots of references to dogs and wolves focused on the full moon)

Front 37

usually has a "character wins"-type plot

Back 37

action

Front 38

BRIDGE:

Back 38

music transition

Front 39

Newscasts, storm warnings, reports, and commercials that merely list items for sale are a _____.

Back 39

public communication

Front 40

when two independent clauses are smashed together improperly; "The sun is high, put on some sunblock"; "This computer doesn't make sense to met, it came with a manual"

Back 40

run-on sentence

Front 41

When should caps be used in scripts? (6)

Back 41

INT. or EXT., where the scene is set, DAY or NIGHT, character names, camera directions, scene transition devices

Front 42

In general, the first thing you need to know when writing a script is

Back 42

WHO is the main CHARACTER(S)?

Front 43

_____ and _____ shows us how we ought to be.

Back 43

drama; tragedy

Front 44

How should you express shouting in a script?

Back 44

With an exclamation point, not by using ALL CAPS (because of format conventions).

Front 45

Why do people find things funny?

Back 45

For release and relief, also known as catharsis

Front 46

The goal(s) created for the protagonist should be what three things?

Back 46

(1.) specific, (2.) simple to understand, (3.) desirable

Front 47

_____ + _____ = suspense

Back 47

jeopardy; uncertainty

Front 48

Documentaries are usually "written" where?

Back 48

in the editing room

Front 49

One of the largest ad firms; also responsible for producing the "Waking Up Hannah" ad campaign for Dove

Back 49

Ogilvy & Mather

Front 50

What are the pros of generalizing? (5)

Back 50

(1.) a wide range of TOPICS and any form of media or communication outlet, (2.) an easy way for freelancers to get STARTED, especially for those who don't know where they should specialize, (3.) a specific NICHE or area of expertise is not needed, (4.) opportunity for steady CASH FLOW, (5.) avoid being PIGEON-HOLED into a specific category

Front 51

Many stories combine elements of the different types of conflict, but as Aristotle said in Poetics, the hero must have a _____ conflict.

Back 51

single

Front 52

also known as "the pitch," "the hook," and "the premise"

Back 52

the log line

Front 53

Advertisements attempt to appeal to the _____, which is also what we try to do in our scripts.

Back 53

senses

Front 54

Because of this case, studios will no longer look at unsolicited manuscripts because they are afraid they will get sued if they are working on a script that is similar to the one you send in.

Back 54

Buchwald vs. Paramount

Front 55

What are two benefits of good characters?

Back 55

(1.) makes the audience care, (2.) marketing and selling point (Hannah Montana)

Front 56

What are seven common mistakes in writing for kids media?

Back 56

(1.) too much "sugar" (sweet, nice, and happy) (2.) too "healthy" (preachy, this is good for you), (3.) too "light" (kids can handle some depth), (4.) too "safe" (5.) too "broad" (too complex), (6.) telling, now showing, (7.) too "flat" (not enough happens; the stakes aren't high enough)

Front 57

What are the cons of specializing? (3)

Back 57

(1.) less VARIETY of subject matter than generalizing, (2.) need to IDENTIFY publications or media outlets that serve your niche, (3.) requires PITCHING your ideas within your niche to develop a credible portfolio

Front 58

the baseline of what everyday life is like for the characters

Back 58

setup

Front 59

the _____ is the baseline of what everyday life is like for the characters

Back 59

setup

Front 60

What are some considerations in knowing your audience when developing media projects for kids?

Back 60

age appropriateness (don't talk down to kids), less attention span and retention, more linear story paths, what development stage? what gender? what are the desires of parents? what are the desires of children (aspirational desires)?

Front 61

_____ often gives clues to the theme.

Back 61

subtext

Front 62

The _____ (thing that sets events in motion) should happen in the first _____ pages.

Back 62

catalyst; 10-15

Front 63

What were the three things Freud divided comedy into?

Back 63

(1.) comic, (2.) humor, (3.) wit

Front 64

What are four advantages of a treatment?

Back 64

(1.) usually takes much less time and effort than a script, (2.) doesn't get bogged down in script formatting, (3.) ideal for clients/producers/directors about to spend money, (4.) may include transitionary language ("We open with," "We cut to")

Front 65

Why are the names of places and things important?

Back 65

Because they often take on the role of a character in the story too (ex. film noir, Gotham City in Batman)

Front 66

a close shot of an object; sometimes better expressed with a _____

Back 66

close-up (CU); tight shot (TIGHT SHOT or TIGHT ON)

Front 67

What are the seven types of conflict?

Back 67

character vs. (1.) self, (2.) character, (3.) society, (4.) nature, (5.) God or the supernatural, (6.) machine/technology, (7.) destiny

Front 68

Storytelling started with rituals and _____, the idea that we felt we were at the mercy of the gods so we passed information down from generation to generation.

Back 68

rites of passage

Front 69

What are some of the legal issues with using real names in your work?

Back 69

defamation (you can say someone did bad things if they actually did bad things), right to privacy, right to privacy by depiction of an actual person in false light (on the surface you tell the facts correctly but through artistic license show someone in false light), and right of publicity (if they are a celebrity)

Front 70

In describing a setting from the general to the specific, you should establish a _____ relationship between the setting and the character description.

Back 70

hierarchical

Front 71

In comedic structure, you should build on _____ and have a good _____.

Back 71

expectations; punch line

Front 72

Combined the way documentaries were made by combining ethnography with propaganda.

Back 72

Roger & Me (1989) -- Michael Moore

Front 73

What are the skills and tools needed for generalizing? (4)

Back 73

(1.) VERSATILITY, (2.) ability to learn "ON THE FLY", (3.) solid RESEARCH skills, (4.) general PORTFOLIO or online clips to show the breadth and depth of your work

Front 74

UNDER:

Back 74

means that there is one sound under another at a lower volume

Front 75

CROSS FADE:

Back 75

one thing fades down while another simultaneously fades up (never have any silence; constant noise)

Front 76

_____ involves the incompatible expectations of comedy.

Back 76

incongruity

Front 77

A character's _____ drives the action of the story.

Back 77

goal

Front 78

"a beginning that attracts attention, details, usually chronological, that hold attention as expectations grow, and a conclusion that rewards your [audience's] time and investment"

Back 78

dramatic tension

Front 79

You shouldn't "tell" in a script for what two reasons?

Back 79

(1.) there's no way to see it on the screen and (2.) it's too wordy

Front 80

What court case is connected to monomyth theory?

Back 80

Buchwald vs. Paramount

Front 81

a subcategory of public communication

Back 81

public arts

Front 82

The terms "public" and "private" are neutral in the sense that they refer to _____ and _____, and not quality.

Back 82

distribution; consumption

Front 83

The two plot points _____ and _____ make up the emotional core of a script.

Back 83

the pinch; the crisis

Front 84

SEGUE:

Back 84

one thing fades down for a brief moment of silence, then another thing fades up after that silence (the ending of one sound such as music followed by a barely perceptible pause followed by another sound)

Front 85

What are there three major sections of the Hero's Journey?

Back 85

(1.) departure, (2.) initiation, (3.) return

Front 86

A character's _____ drives the emotion of the story.

Back 86

need

Front 87

What are the four things parents value in kids media?

Back 87

(1.) entertaining for child, (2.) entertaining for adult, (3.) family values, (4.) educational

Front 88

What are five features of myths?

Back 88

(1.) MODELS of agents and actions, (2.) the heroes WIN and the villains lose, (3.) recurring THEMES, (4.) threat to protagonist is usually PHYSICAL, (5.) provide CATHARSIS

Front 89

In comedy writing, _____ is important just like drama.

Back 89

pacing

Front 90

SNEAK IN:

Back 90

a kind of fade in, but you are fading in very slowly -- a slow fade (the music is very slowly rising; most of the time people don't even notice it at first)

Front 91

The Japanese model for development includes what 5 categories?

Back 91

(1.) seinen (men 18-30), (2.) josei (women in their late teens through adults), (3.) shoji (girls 10-18), (4.) shonen (boys 10-18), kodomo (children under 10; gender not differentiated)

Front 92

Why are there warm-up acts for comedians?

Back 92

Because they foster a spirit of well-being play that makes people more likely to respond to the acts that come afterward.

Front 93

began the "Creative Revolution" of the 1960s/1970s, in which advertising was no longer just showing the product and telling people to buy it but was about creating a piece of story that sold the product

Back 93

Bill Bernbach

Front 94

began the "Creative Revolution" of the 1960s/1970s

Back 94

Bill Bernbach

Front 95

In comedy, the discrepancy between what we expect and what actually happens.

Back 95

bisociative theory

Front 96

To indicate you want both characters visible while on-screen, use _____ or _____.

Back 96

intercut; splitscreen

Front 97

The structure of a script is that Act I takes up _____%, Act II _____%, and Act III _____%. This equates to a roughly _____ page count script of 120 pages total.

Back 97

25%; 50%; 25%; 30-60-30

Front 98

a documentary style that uses portable recording equipment to obtain a more dramatic, confrontational, and engaging view

Back 98

cinema verite (truthful cinema)

Front 99

jeopardy + uncertainty = _____

Back 99

suspense

Front 100

What are four myths from Ancient Egypt?

Back 100

(1.) Tale of Two Brothers, (2.) The Shipwrecked Sailor, (3.) The Doomed Prince, (4.) King Kheops and the Magicians

Front 101

What are the pros of specializing? (5)

Back 101

(1.) specialized work PAYS BETTER, (2.) trade publications tend to be MORE STABLE than newspapers and consumer-oriented publications, (3.) becoming an expert can OPEN DOORS to other opportunities, (4.) ability to SERVE YOUR AUDIENCE well, (5.) potential for greater JOB SATISFACTION

Front 102

BOARD FADE:

Back 102

fade all sounds (everything in your PSA gets faded down at once -- the music, sound effects, talking, etc.)

Front 103

Why is this character doing this? (Deals with conscious and subconscious motivations)

Back 103

psychological criticism

Front 104

_____ show us what we wish to be or what we fear and are based on hopes, fears, dreams, and nightmares.

Back 104

heroic stories

Front 105

What are the skills and tools needed for specializing? (3)

Back 105

(1.) a credible PORTFOLIO or online clips showing your expertise in a particular subject, (2.) a PASSION for one or more subjects around which you want to build your body of work, (3.) a solid BACKGROUND in your area of expertise through education or experience