Emb260 Writing For The Media -- Final Flashcards (Final New)

Front 1

What did Chuck from WNKU talk about?

Back 1

The importance of writing letters to get funding from supporters as well as techniques for shortening ad copy in things like PSAs, etc.

Front 2

What are the three schools of criticism?

Back 2

(1.) moralistic criticism, (2.) psychological criticism, (3.) archetypal approach

Front 3

BRIDGE:

Back 3

music transition

Front 4

What are the pros of generalizing? (5)

Back 4

(1.) a wide range of TOPICS and any form of media or communication outlet, (2.) an easy way for freelancers to get STARTED, especially for those who don't know where they should specialize, (3.) a specific NICHE or area of expertise is not needed, (4.) opportunity for steady CASH FLOW, (5.) avoid being PIGEON-HOLED into a specific category

Front 5

Advertiser who stressed the importance of "The Big Idea"

Back 5

David Ogilvy

Front 6

_____ + _____ = suspense

Back 6

jeopardy; uncertainty

Front 7

In comedy, in addition to having an _____ you must invent a _____ that provides "fertile ground" for the comic actions of a story.

Back 7

attitude; circumstance/situation

Front 8

What are the cons of specializing? (3)

Back 8

(1.) less VARIETY of subject matter than generalizing, (2.) need to IDENTIFY publications or media outlets that serve your niche, (3.) requires PITCHING your ideas within your niche to develop a credible portfolio

Front 9

The Japanese model for development includes what 5 categories?

Back 9

(1.) seinen (men 18-30), (2.) josei (women in their late teens through adults), (3.) shoji (girls 10-18), (4.) shonen (boys 10-18), (5.) kodomo (children under 10; gender not differentiated)

Front 10

When writing for the screen, how do you want to tell your story?

Back 10

in the way that is easiest for the producers and directors to convert it to the screen

Front 11

What are five steps in developing a documentary?

Back 11

(1.) Decide on point of view (objective, subjective, both, multiple) -- character, (2.) Find the story/narrative thread (plot), (3.) List out all the major facts you wish to cover (setting), (4,) What way can the story best be captured?, (5.) What do you want the user to come away with? (theme)

Front 12

Laughing is a biological instinct stemming from _____ and a _____ that begins as an infant.

Back 12

ridiculing the different; spirit of well-being/play

Front 13

What is used when a character is on the phone, for example.

Back 13

off-screen dialogue (OS)

Front 14

What are four things to consider in going from the general to the specific when describing setting?

Back 14

(1.) describe the setting, (2.) who's there?, (3.) any other important information about the place, (4.) what are they doing?

Front 15

With the spec script, you are describing what three big things?

Back 15

(1.) location (using slug lines), (2.) action (avoiding detailed camera shot descriptions), (3.) dialogue (occasionally using character cues)

Front 16

Should be difficult to achieve but not too difficult, and can often by achieved in the form of another character, known as the "antagonist"

Back 16

obstacles

Front 17

The more of these you can tap into in a script, the more relatable it will be to all people

Back 17

universal/timeless themes, needs, and desires

Front 18

What are the pros of specializing? (5)

Back 18

(1.) specialized work PAYS BETTER, (2.) trade publications tend to be MORE STABLE than newspapers and consumer-oriented publications, (3.) becoming an expert can OPEN DOORS to other opportunities, (4.) ability to SERVE YOUR AUDIENCE well, (5.) potential for greater JOB SATISFACTION

Front 19

Why is this character doing this? (Deals with conscious and subconscious motivations)

Back 19

psychological criticism

Front 20

Why are there warm-up acts for comedians?

Back 20

Because they foster a spirit of well-being play that makes people more likely to respond to the acts that come afterward.

Front 21

What are four questions that might be included in the logline?

Back 21

(1.) Who is the central character? (2.) What is his/her main goal? (3.) Why is the goal so important to him/her? (4.) Who is trying to stop them? Why?

Front 22

Is the work of art good or bad for the public? (Think of television violence and graphic adult content)

Back 22

moralistic criticism

Front 23

Act I should convey _____ -- as much as possible in the first few minutes, but we learn it throughout the entire script as well.

Back 23

backstory

Front 24

The goal(s) created for the protagonist should be what three things?

Back 24

(1.) specific, (2.) simple to understand, (3.) desirable

Front 25

To indicate you want both characters visible while on-screen, use _____ or _____.

Back 25

intercut; splitscreen

Front 26

The first documentary that used dramatic re-enactments to tell the story; prior to this nobody mixed fiction with documentaries

Back 26

The Thin Blue Line (1988) -- Erroll Morris

Front 27

You shouldn't "tell" in a script for what two reasons?

Back 27

(1.) there's no way to see it on the screen and (2.) it's too wordy

Front 28

Storytelling was originally through _____ and _____ tradition (basically sound and image -- which is why movies are so powerful) and then formalized as _____.

Back 28

pictures (cave paintings); oral; myths

Front 29

presence of universal themes in the arts of "primitive people" of all times and places. Identifies "compelling themes that appear predictably in the public arts."

Back 29

archetypal approach

Front 30

What are the skills and tools needed for specializing? (3)

Back 30

(1.) a credible PORTFOLIO or online clips showing your expertise in a particular subject, (2.) a PASSION for one or more subjects around which you want to build your body of work, (3.) a solid BACKGROUND in your area of expertise through education or experience

Front 31

What are seven common mistakes in writing for kids media?

Back 31

(1.) too much "sugar" (sweet, nice, and happy) (2.) too "healthy" (preachy, this is good for you), (3.) too "light" (kids can handle some depth), (4.) too "safe" (5.) too "broad" (too complex), (6.) telling, now showing, (7.) too "flat" (not enough happens; the stakes aren't high enough)

Front 32

a documentary style that uses portable recording equipment to obtain a more dramatic, confrontational, and engaging view

Back 32

cinema verite (truthful cinema)

Front 33

Some shoulder may be visible. Not much context of the environment.

Back 33

close-up (CU)

Front 34

The terms "public" and "private" are neutral in the sense that they refer to _____ and _____, and not quality.

Back 34

distribution; consumption

Front 35

In the denouement there is usually a moment of _____ for the protagonist.

Back 35

self-discovery