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7 Cards in this Set
- Front
- Back
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Testimonials |
Uses the testimony (words) of a person to get you to do something |
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Bandwagon |
Urges you to do something because everyone is doing it or agrees |
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Emotional appeal |
Tries to appeal to your emotions, rather than common sense |
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Glittering generalities |
Broad statements that have little substance |
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Citing statistics |
Companies often use statistics (numbers), survey results, etc. tom ale their product look entincing |
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Stereotype |
Quick judgements or typical examples of something that don't always hold true |
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Bias |
Bias is a strong favoring of someone or something that affects your views on varicose issues |
