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5 Cards in this Set

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  • Back
Edwards an Winkler
"Representative Form and the Visual Ideograph"
depictive rhetoric
generates "pictures for sharing that can be transmitted quickly and precisely by the mass media"
example of depictive rhetoric
Iwo Jima
ideograph
meaning develops through its usages and applications, operating as an abstraction and a fragment within the larger rhetorical environment
example of ideograph
"liberty" or "patriotism"
serve to rhetorically create communities according to ideological constraints and beliefs