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21 Cards in this Set

  • Front
  • Back

Factors affecting PED

Number of close substitutes


Brand loyalty


Degree of necessity/Luxury


Switching costs

PED Formula

%change of Q Demanded/


%change of Price

PES Formula

%change in Q Supplied/


%change in Price

PES Definition

How responsive the supply of a product is to a change in price/cost.


A firm will want to know this to know easily they can change supply.

Factors affecting PES

Spare production capacity


Production speed

YED Definition and Formula

The change in Q demanded due to a change in (Real) Income.


%change in Q Demanded/


%change in Income

Factors affecting YED

What type of good it is: Inferior, Normal, Necessities, Luxury


Inferior (YED<0)


Normal (YED>0)


Necessities (YED between 0-1)


Luxury (YED>1.5)

XED Definition and Formula

How Demand of Product X is affected by the price change of Product Y

Coefficients of XED

Substitutes= Competitive demand, XED is always POSITIVE


Complements= Joint demand, XED is always NEGATIVE


Unrelated= 0 XED, do not affect each other

Demand definition

The quantity of a good/service that consumers are willing/able to buy at a given price and time.

How does demand work in relation to price?

Demand works inversely to price- as price increases, demand decreases

What is Joint Demand?

Demand for goods that are interdependent, e.g. Xbox and Xbox controller.

What is Competitive Demand?

Demand for goods that are rivals/in competition with each other, e.g. Xbox and Playstation

What is Composite Demand?

Demand for a good that has multiple uses, e.g. demand for plastic can vary because it has so many uses

What is Derived Demand?

Demand for a factor of production which derives not from the good itself, but the good which it produces, e.g. a 3D Printer

What sorts of Factors could cause shifts in Demand?

Income, Advertising, Attitudes/Information, Price of Substitutes, Price of Compliments,

Supply Definition

The Quantity of a good/service that a producer is willing and able to supply to the market at a given price.

Why is Supply drawn as sloping upwards from left to right?

If market prices rise, it becomes more profitable for a firm to increase their output (Profit Motive).

Causes of Shifts in Market Supply Curve

Changes in the unit costs of production (e.g. higher wages), Advances in technology, Taxes+Subsidies

What is Consumer Surplus?

The difference between the price the consumer is willing to pay and the price they actually pay.

What is Producer Surplus?

The difference between the price a producer is willing/able to supply a good for, and the price they actually receive.