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33 Cards in this Set

  • Front
  • Back
Merger
When two formerly separate firms cobine to form a single firm for practical purposes, often combine with aquisitions
What can merging lead to
Reduction in competition
clashes and bad decisions
High percentage of mergers during
1990s
Aquisition
when one firm purchases another for practical purposes, often combined with mergers
Anti-Trust Laws
laws that give government the power to block certain mergers and in some cases break up large firms into smaller ones
Companies broken up by Anti-trust laws
Hoffman La Roche, BASF
4 firm concentration ratio
what percentage of share of total sales in the industry are accounted for by the 4 largest firms
How to calculate 4 firm concentration ratio
add total number of market shares of 4 largest firms
Market Share
the percentage of total sales in the market
HHI Herfindahl-Hirschmann Index
take the market share of each firm in the industry, square each one and add them
Assets of HHI
gives greater weight to large firms
over 1800 - challenged by FIC
lower than 100 - accepted
in between 1000 and 1800 - case-by-case basis
Weakness of HHI and 4 firm concentration
assumption that the market is well defined
assumption that all indstries are similar enough that a broad measure of concentration is ok
Restrictive practices
practices that reduce competition but do not involve outright agreements between firms to raise price - controversial
Minimum Resale agreement
an illegal agreement that requires a dealer who buys from a manufacturer to sell for at least a certain minimum price
They can "suggest"
Exclusive Dealign
an agreement that a dealer will sell only products from one manufacturer
illegal and legal
Tie-In-Sales
A situation where a customer is allowed to buy one product only if the customer also buys another product (bundling)
• May be illegal
o Predatory Pricing
when an existing firm uses sharp but temporary price cuts to discourage competition
Effects of predatory pricing
drives firms out of market
hard to distinguish between predatory pricing and market competition
• Natural Monopoly
arises when average costs are declining over the range of production that satisfies market demand
How to regulate a natural monopoly
leave it alone, divide the company, set price/quantity
o Market competition won’t work – government may need to step in
• Cost Plus Regulation
when regulators permitted a regulated firm to cover its costs and to make a normal level of profit
• Price Cap Regulation
(1980s-1990s) when the regulator sets a price that a firm cannot exceed over the next few years
o Common to require prices that declines through the years
• Deregulation
removing government controls over setting prices and quantities in certain industries – airlines, RR, trucking, bus travel, natural gas, bank interest rates
o Deregulation Experiment
1970s – price and quantity regulations in a number of industries were eliminated
o After deregulation – firms are more innovative and offer flexible arrangements to customers and cut costs
o Airlines – now 2/3 seats full compared to 1/2
• Regulatory Capture
problem with price regulation when the firms supposedly being regulated end up playing a large role in setting the regulations that they will follow
• 1982 – AT&T splits up due to government action
• Nationalization
when government takes ownership of firms
• Privatization
when a government owned firm becomes private

o Brit Oil, British Steel in mid 90s
o Britain led to global wave of privatization
o Privatization raises money for government
o “Government should steer not row”
Factors that increase level of competition
Globalization
New communications
Agricultural Production- Competition
producers must adopt cheapter methods of production - does this mean more pollution, less healthy and ethical concerns?
Agricultural Production- Concentration
large scale production
number of farms decrease, size increases
EOS
Economies of Scale are larger producers
Positives of EOS
Lower costs
lower prices
conservative
no FDA
Negatives of EOS
less choice
unhealthy fod
liberal