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55 Cards in this Set
- Front
- Back
Law of Demand
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when a good's price is lower, consumers will buy more of it (and vice versa)
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Substitution Effect
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when consumers react to an increase in a good's price by consuming less of that good and more of other goods
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Income Effect
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the change in consumption resulting from a change in real income
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Demand
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to have demand for a good you must be willing and able to buy it at the specified price
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Demand Schedule
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a table that lists the quantity of a good a person will buy at each different price
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Market Demand Schedule
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a table that lists the quantity of a good all consumers in a market will buy at each different price
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Demand Curve
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A graphic representation of a demand schedule
From left, to right price always decreases and the quantity demanded always increases (always goes down) |
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Ceteris parabis
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"all other things held constant"-used when only price changes
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Change in Demand
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when ceteris parabis doesn't hold true, the entire demand curve will shift to show the change
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Normal goods
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a good consumers will demand more of when their incomes increase
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Inferior Goods
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a good that consumers demand less of when their incomes increase (ex/ used cars)
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Complements
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two goods that are bought and used together (ex/ rowboat and oars)
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Supplements
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goods used in place of one another
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Elasticity of Demand
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a measure of how consumers react to a change in price
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Inelastic demand
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demand that is not sensitive to a change in price (ex/ bypass surgery)
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Elastic demand
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demand that is very sensitive to changes in price
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unitary elastic
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the percentage change in quantity demanded is equal to the change in price (eleasticity is equal to exactly one)
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Equation for Elasticity
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percentage change in quantity demanded / percentage change in price
percentage change in price= (original #-new #)/original # times 100 |
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total revenue
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the total amount of money a firm receives by selling goods or services
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elasticity and revenue
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elastic:as price goes down, total revenue rises
inelastic:as price goes down, total revenue goes down |
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Law of Supply
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tendency of suppliers to offer more of a good at a higher price
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quantity supplied
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the amount a supplier if willing and able to supply at a certain price
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Supply Schedule
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a chart that lists how much of a good a supplier will offer at different prices
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variable
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a factor that can change
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market supply schedule
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a chart that lists how much of a good all suppliers will offer at different prices
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supply curve
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a graph of the quantity of supplied of goods at different prices
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market supply curve
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a graph of the quantity supplied of a good by all suppliers at different prices
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elasticity of supply
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a measure of the way quantity supplied reacts to a change in price (key factor=time in business)
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Marginal product of labor
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the change in output from hiring one additional unit of labor
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increasing marginal returns
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a level of production in which the marginal product of labor increases as the number of workers increases
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diminishing marginal returns
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a level of production in which the marginal product of labor decreases as the number of workers increases
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negative marginal returns
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actually decreases overall output
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fixed cost
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a cost that doesn't change no matter how much of a good is produced (ex/ rent)
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variable cost
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a cost that rises or falls depending on how much is produced (ex/ costs of raw materials)
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total cost
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fixed costs + variable costs
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marginal cost
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the cost of producing one more unit of a good
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marginal revenue
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the additional income from selling one more unit of a good; sometimes equal to price. When marginal revenue is equal to marginal cost, this is the bets level of output
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operating cost
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the cost of operating a facility, such as a store or factory
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subsidy
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a government payment that supports a business or market
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excise tax
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a tax on the production or sale of a good
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regulation
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government intervention in a market that affects the production of a good
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equilibrium
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the point at which quantity demanded and quantity supplied are equal
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disequilibrium
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describes any price or quantity not at equilibrium; when quantity supplied is not equal to quantity demanded in a market
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excess demand
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when quantity demanded is more than quantity supplied (like cabbage patch dolls!)
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excess supply
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when quantity supplied is more than quantity demanded
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price ceiling
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a maximum price that can be legally charged for a good or service
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price floor
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a minimum price for a good or service
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rent control
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a price ceiling placed on rent
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minimum wage
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a minimum price that an employer can pay a worker for an hour of labor
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surplus
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a situation in which quantity supplied is greater than quantity demanded; aka excess supply
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shortage
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a situation in which quantity demanded is greater than quantity supplied; aka excecss demand
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search costs
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the financial and oppurtunity costs consumers pay when searching for a good or service (ex/ airfare to buy something in a foreign country)
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supply shock
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a sudden shortage of a good
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rationing
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a system of allocating scarce goods and services using criteria other than price
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spillover costs
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costs of production that affect people who have no control over how much of a good is produced (ex/ factory pollution)
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