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16 Cards in this Set

  • Front
  • Back

Demand

The relationship between the price and quantity demanded for a good or service when other variables are held constant.

The Law of Demand

States there is an inverse relationship between the price of a good or service and the quantity buyers purchase.

Demand Schedule

A table that lists the quantity of a good or service consumers purchase at various possible prices.

Demand Curve

Formed by the line connecting points that represent possible combinations of price and quantity purchased by consumers. It is an inverse relationship.

Individual Demand Curve

The demand of a single consumer.

Market Demand Curve

The sum of all the individual demand curves in a market.

Quantity Demanded

The amount of goods and services purchased at a given price.

What are the 5 factors?

Income, Number of buyers, Tastes, Expectations or rumors, and Price of related goods.

Substitutes

Goods that compete for consumers purchases. There is a direct relationship between a price change for one good and the demand for its “competitors” good.

Complements

Goods that consumers purchase together with another good.

Normal Goods

Any good that has a direction relationship between changes in income and its demand curve. A rise in income results in an increase purchases of normal goods.

Inferior Goods

Any good for which there is an inverse relationship between changes in income and its demand curve. A rise in income results in reduced purchases of inferior goods.

Total Revenue

The total dollars a firm receives from the sale of a good service.

Elastic Demand

A small change in price causes a large change in demand.

Inelastic Demand

A small change in price causes little change in demand.

Principle of Diminishing Marginal Utility

As consumers get more and more of a given good they are less eager to buy it.