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80 Cards in this Set

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ADI
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
ARB
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
Copy
The words of a commercial
Cumulative Audience (Cume)
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
DMA
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
Demographic Characteristics (Demographics)
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
Dairy
A questionaire in which a person records his or her (and other family members') daily tv viewing.
Frequency
Average number of times an unduplicated audience viewed a television schedual.
Homes using TV (HUT)
The percentage of homes viewing during a given time period
Horizantal Saturation
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
Nielson
A market research firm engaged in natonal and local market measurment of television audiences.
Pre-emptible spots
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
Prime time
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
Rating
A research-based estimate of a program's audience size expressed as a percent of the total sample.
Reach
The number or precent of audience exposed to one or more announcements or programs.
ADI
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
ARB
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
Copy
The words of a commercial
Cumulative Audience (Cume)
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
DMA
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
Demographic Characteristics (Demographics)
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
Dairy
A questionaire in which a person records his or her (and other family members') daily tv viewing.
Frequency
Average number of times an unduplicated audience viewed a television schedual.
Homes using TV (HUT)
The percentage of homes viewing during a given time period
Horizantal Saturation
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
Nielson
A market research firm engaged in natonal and local market measurment of television audiences.
Pre-emptible spots
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
Prime time
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
Rating
A research-based estimate of a program's audience size expressed as a percent of the total sample.
Reach
The number or precent of audience exposed to one or more announcements or programs.
ADI
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
ARB
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
Copy
The words of a commercial
Cumulative Audience (Cume)
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
DMA
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
Demographic Characteristics (Demographics)
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
Dairy
A questionaire in which a person records his or her (and other family members') daily tv viewing.
Frequency
Average number of times an unduplicated audience viewed a television schedual.
Homes using TV (HUT)
The percentage of homes viewing during a given time period
Horizantal Saturation
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
Nielson
A market research firm engaged in natonal and local market measurment of television audiences.
Pre-emptible spots
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
Prime time
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
Rating
A research-based estimate of a program's audience size expressed as a percent of the total sample.
Reach
The number or precent of audience exposed to one or more announcements or programs.
ADI
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
ARB
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
Copy
The words of a commercial
Cumulative Audience (Cume)
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
DMA
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
Demographic Characteristics (Demographics)
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
Dairy
A questionaire in which a person records his or her (and other family members') daily tv viewing.
Frequency
Average number of times an unduplicated audience viewed a television schedual.
Homes using TV (HUT)
The percentage of homes viewing during a given time period
Horizantal Saturation
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
Nielson
A market research firm engaged in natonal and local market measurment of television audiences.
Pre-emptible spots
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
Prime time
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
Rating
A research-based estimate of a program's audience size expressed as a percent of the total sample.
Reach
The number or precent of audience exposed to one or more announcements or programs.
recall
The ability of viewers to remeber an advertisments name and or product after being exposed to his commercials
Saturation
A heavy use of commercials in a short period of time to get the message to a lot of people o a short period of time or reach the same people many times
Set in use
See Homes using Televsion (HUT)
TSA
Total Suvey Area-total area reached with tv signals
road Block
Purchasing the same time period, on the same day on several stations at one time.
ADI
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
ARB
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
Copy
The words of a commercial
Cumulative Audience (Cume)
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
DMA
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
Demographic Characteristics (Demographics)
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
Dairy
A questionaire in which a person records his or her (and other family members') daily tv viewing.
Frequency
Average number of times an unduplicated audience viewed a television schedual.
Homes using TV (HUT)
The percentage of homes viewing during a given time period
Horizantal Saturation
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
Nielson
A market research firm engaged in natonal and local market measurment of television audiences.
Pre-emptible spots
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
Prime time
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
Rating
A research-based estimate of a program's audience size expressed as a percent of the total sample.
Reach
The number or precent of audience exposed to one or more announcements or programs.