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80 Cards in this Set
- Front
- Back
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ADI
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Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
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ARB
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American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
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Copy
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The words of a commercial
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Cumulative Audience (Cume)
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Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
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DMA
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Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
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Demographic Characteristics (Demographics)
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The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
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Dairy
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A questionaire in which a person records his or her (and other family members') daily tv viewing.
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Frequency
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Average number of times an unduplicated audience viewed a television schedual.
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Homes using TV (HUT)
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The percentage of homes viewing during a given time period
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Horizantal Saturation
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Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
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Nielson
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A market research firm engaged in natonal and local market measurment of television audiences.
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Pre-emptible spots
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Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
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Prime time
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The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
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Rating
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A research-based estimate of a program's audience size expressed as a percent of the total sample.
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Reach
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The number or precent of audience exposed to one or more announcements or programs.
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ADI
|
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
|
|
|
ARB
|
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
|
|
|
Copy
|
The words of a commercial
|
|
|
Cumulative Audience (Cume)
|
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
|
|
|
DMA
|
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
|
|
|
Demographic Characteristics (Demographics)
|
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
|
|
|
Dairy
|
A questionaire in which a person records his or her (and other family members') daily tv viewing.
|
|
|
Frequency
|
Average number of times an unduplicated audience viewed a television schedual.
|
|
|
Homes using TV (HUT)
|
The percentage of homes viewing during a given time period
|
|
|
Horizantal Saturation
|
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
|
|
|
Nielson
|
A market research firm engaged in natonal and local market measurment of television audiences.
|
|
|
Pre-emptible spots
|
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
|
|
|
Prime time
|
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
|
|
|
Rating
|
A research-based estimate of a program's audience size expressed as a percent of the total sample.
|
|
|
Reach
|
The number or precent of audience exposed to one or more announcements or programs.
|
|
|
ADI
|
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
|
|
|
ARB
|
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
|
|
|
Copy
|
The words of a commercial
|
|
|
Cumulative Audience (Cume)
|
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
|
|
|
DMA
|
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
|
|
|
Demographic Characteristics (Demographics)
|
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
|
|
|
Dairy
|
A questionaire in which a person records his or her (and other family members') daily tv viewing.
|
|
|
Frequency
|
Average number of times an unduplicated audience viewed a television schedual.
|
|
|
Homes using TV (HUT)
|
The percentage of homes viewing during a given time period
|
|
|
Horizantal Saturation
|
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
|
|
|
Nielson
|
A market research firm engaged in natonal and local market measurment of television audiences.
|
|
|
Pre-emptible spots
|
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
|
|
|
Prime time
|
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
|
|
|
Rating
|
A research-based estimate of a program's audience size expressed as a percent of the total sample.
|
|
|
Reach
|
The number or precent of audience exposed to one or more announcements or programs.
|
|
|
ADI
|
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
|
|
|
ARB
|
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
|
|
|
Copy
|
The words of a commercial
|
|
|
Cumulative Audience (Cume)
|
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
|
|
|
DMA
|
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
|
|
|
Demographic Characteristics (Demographics)
|
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
|
|
|
Dairy
|
A questionaire in which a person records his or her (and other family members') daily tv viewing.
|
|
|
Frequency
|
Average number of times an unduplicated audience viewed a television schedual.
|
|
|
Homes using TV (HUT)
|
The percentage of homes viewing during a given time period
|
|
|
Horizantal Saturation
|
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
|
|
|
Nielson
|
A market research firm engaged in natonal and local market measurment of television audiences.
|
|
|
Pre-emptible spots
|
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
|
|
|
Prime time
|
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
|
|
|
Rating
|
A research-based estimate of a program's audience size expressed as a percent of the total sample.
|
|
|
Reach
|
The number or precent of audience exposed to one or more announcements or programs.
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recall
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The ability of viewers to remeber an advertisments name and or product after being exposed to his commercials
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Saturation
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A heavy use of commercials in a short period of time to get the message to a lot of people o a short period of time or reach the same people many times
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Set in use
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See Homes using Televsion (HUT)
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TSA
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Total Suvey Area-total area reached with tv signals
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road Block
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Purchasing the same time period, on the same day on several stations at one time.
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ADI
|
Area of Dominant Influence-an exclusive geographical area of counties in which the home market television or radio stations hold a domience of total hours viewed.
|
|
|
ARB
|
American Research Bureau-A reseach company specializing in local, individual, market ratings for radio listenership.
|
|
|
Copy
|
The words of a commercial
|
|
|
Cumulative Audience (Cume)
|
Net, unduplicated number of homes of people reached by a tv advertising or radio schedual over a specific period of time. Ususally based on four weeks
|
|
|
DMA
|
Desingnated markering Area- used by A.C. Nielson Company and is simular to ADI
|
|
|
Demographic Characteristics (Demographics)
|
The various Sex, age, family, educational and economic characteristics of the TV or radio audience.
|
|
|
Dairy
|
A questionaire in which a person records his or her (and other family members') daily tv viewing.
|
|
|
Frequency
|
Average number of times an unduplicated audience viewed a television schedual.
|
|
|
Homes using TV (HUT)
|
The percentage of homes viewing during a given time period
|
|
|
Horizantal Saturation
|
Heavy annoucment schedule placed at the same time for several days, usally to target a specific adience that views at that time of day.
|
|
|
Nielson
|
A market research firm engaged in natonal and local market measurment of television audiences.
|
|
|
Pre-emptible spots
|
Commercial sold at deduced rates with the station having the potion to sell that same slot to an advertiser willing to pay the full rate.
|
|
|
Prime time
|
The hours between 8:00p.m. to 11:00p.m. in eastern, Mountain and Pacific Time Zones and 7:00p.m. to 10:00p.m. in the Central time Zone.
|
|
|
Rating
|
A research-based estimate of a program's audience size expressed as a percent of the total sample.
|
|
|
Reach
|
The number or precent of audience exposed to one or more announcements or programs.
|
