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48 Cards in this Set
- Front
- Back
The amount a firm recieves for the sale of it's products
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total revenue (TR)
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the market value of the inputs a firm uses in production
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total cost (TC)
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Profit=
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TR-TC
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the increase in the quantity of output obtained from one additional unit of that input
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marginal product (MP)
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the _____ _____ is upward sloping, meaning ________.
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production function; meaning that output increases as input increases.
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the output increases at a decreasing rate. or in other words, the marginal product (MP) of input decreases as output increases.
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diminishing marginal product
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graphs the quantity produced on the horizontal axis & total cost on the vertitcal axis
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total cost curve
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costs that do not vary with the quantity of output produced, such as the cost to build a factory
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fixed costs
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costs that change as the firm alters the quantity of output produced, such as labor cost.
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variable costs
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total cost (TS)=
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fixed cost + variable cost
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marginal cost (MC)=
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CHANGE in TC/CHANGE in Q
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rising MC curve reflects..
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diminishing marginal product
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the average total cost (ATC) curve has a __ shape.
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U
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ATC=TC/Q=
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(FC+VC)/Q=AFC+AVC
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the ATC curve first declines because
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the falling AFC curve dominates the AVC
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later, ATC rises because
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the rising AVC dominates the AFC
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whenever MC is less that ATC,
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ATC is falling
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whenever MC is greater than ATC,
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ATC is rising
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MC curve crosses the ATC curve
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at it's minimum
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the long-run ATC curve is much _____ U-shape than the short-run ATC
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flatter
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all the short-run curves lie ___ or ___ the long-run curve. why?
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on or above; because firms have more flexibility in long-run
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when long-run ATC declines, as output increases, there is said to be
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economics of scales
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when long-run ATC rises as output increases, there is said to be
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diseconomics of scales
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when long-run ATC does not change as output increases, there is said to be
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constant returns to scale
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average revenue (AR)
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TR/Q
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marginal revenue (MR)
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CHANGE in TR/CHANGE in Q=P (only in competitive relationships)
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at Q*MR=
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MC (holds true for all firms including those in a non-competitive market)
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at Q*MR=MC=
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P (only for competitive market firms)
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rational decision makers think
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at margin.
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the supply curve of a competitive firm is givem by
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a portion of its MC curve
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in short run, a firm shuts down if
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TR<VC, or P<AVC. as a result, the short-run supply curve for an individual firm is the MC curve above the AVC.
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in long run, a firm exists if
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TR<TC, or a firm exits when P<ATC.
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at the long-run equilibrium, the number of firms
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will not change
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long-run equilibrium is only possible if.. P=
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MC=ATC
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if we assume all the firms in the market are the same & have the same cost curve, then the long-run supply curve of a competitive market is
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a horizontal line passing the lowest point of the ATC curve
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a firm that is the sole seller of a product without close substitutes
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monopoly
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monopoly arises for 3 reasons:
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1. a key resource is owned by a single firm
2. gov. gives single firm the exclusive right 3. natural monopoly: the cost of prod. makes a single producer more efficient than a large number of producers |
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a monopoly that arises because a single firm can supply a good or service to an entire market at a smaller cost than could two or more firms
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natural monopoly
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for all firms, average revenue equals
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the price of the good.
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for competitive firms, marginal revenue equals
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the price of the good
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if MR is greater than MC, the firm should
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increase it's output
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if MC is greater than MR, the firm should
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decrease it's output
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at the profit maximizing level of output, MC & MR are
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exactly equal
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a firm should shut down if
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P<AVC
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a cost that has already been committed & can't be recovered
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sunk cost
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a firm should exit the market if
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P<ATC
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a firm should enter the market if
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P>ATC
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the process of entry & exit only ends when
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price & ATC are driven to equality
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