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18 Cards in this Set

  • Front
  • Back
What is a shift in supply
A profound occasion that causes suppliers to alter their production schedules
What is a shift in demand
a profound occasion that causes consumers to alter their consumption schedules
What are price controls
Government interventions that are used to control private markets
What is a price ceiling
Price control that seeks to impact maximum price on a service/good/factor that is below market-clearing or equilibrium price
What is a price floor
Price control that seeks to impede rimming price on a service/good/factor and discourage certain actions
What do price ceilings to to the economy
Causes a imbalance in the economy causing a shortage of the item
What do price floors do to the economy
Creates a surplus in a market because there is more supply than demand
What is utility
Refers to the satisfactions that is felt by consumers when a product is purchased or a certain choice is made
What are details of utility
It is subjective, it is not easily measured, it != usefulness
What is total utility
Refers to the utility or satisfactions experienced as more choices are made or as more of a product is consumed
How is price elasticity calculated
%in quantity demands over %price per unit
what is price elasticity considered if it is less than negative one
elastic
What is price elasticity considered if it is equal to one
unit elastic
What is price elasticity considered if it is greater than one
inelastic
What is the rule of thumb for price if price elasticity is elastic
more revenue is generated by products when prices are lowered
what is the rule of thumb for price if price elasticity is unit elastic
No change in revenue will occur when prices are lowered
What is the rule of thumb for price if price elasticity is inelastic
Less revenue is generated when prices are lowered
What is an equilibrium
where the supply curve and demand curve intersect, the optimal point for sale