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25 Cards in this Set

  • Front
  • Back

A demand curve is elastic when

an increase in price reduces the quantity demanded a lot

When the same increase in price reduces quantity demanded just a little, thenthe demand curve is

Inelastic

Price elasticity of demand

the ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve (dropping the minus sign)

% change in quantity demanded =

% change in price =

Price elasticity of demand =

Midpoint method

technique for calculating the percent change. In this approach, we calculate changes in avariable compared with the average, or midpoint, of the starting and finalvalues

Midpoint method formula

Perfectly inelastic

when the quantity demanded does not respond at all to changes in the price.When demand is perfectly inelastic, the demand curve is a vertical line

Perfectly elastic

when any price increase will cause the quantity demanded to drop to zero. When demand is perfectly elastic, the demand curve is a horizontal line

Demand is elastic if

the price elasticity of demand is greater than 1

Demand is inelastic if

the price elasticity of demand is less than 1

Demand is unit-elastic if

the price elasticity of demand is exactly 1

Total revenue =

Price x Quantity Sold

A price effect:

after a price increase, each unit sold sells at a higher price, which tends to raiserevenue

A quantity effect:

after a price increase, fewer units are sold, which tends to lower revenue

What factors determine the price elasticity of demand?

- the availability of close substitutes


- whether the good is a necessity or luxury


- share of income


- time elapsed since the price change

Cross-price elasticity of demand

between two goods measures the effect of the change in one good’s price on the quantity demanded of the other good

TheCross-Price Elasticity of Demand between Goods A and B =

Goods are substitutes when

the cross-price elasticity of demand is positive

Goods are complements when

the cross-price elasticity of demand is negative

The income elasticity of demand

thepercent change in the quantity of a good demanded when a consumer’s incomechanges divided by the percent change in the consumer’s income

the percent change in the quantity of a good demanded when a consumer’s income changes divided by the percent change in the consumer’s income

When the income elasticity of demand is positive, the good is a

normal good (the quantity demanded at any given price increases as income increases)

When the income elasticity of demand is negative, the good is an

inferior good (the quantity demanded at any given price decreases as income increases)

The price elasticity of supply

ameasure of the responsiveness of the quantity of a good supplied to the priceof that good

a measure of the responsiveness of the quantity of a good supplied to the priceof that good