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9 Cards in this Set

  • Front
  • Back
Market Structure
all the features of a market that affect the behavior and perfomance of firms in that market
Market Power
the power to raise product price without losing all of one's sales
Behavioral assumption
all firms seek to maximize economic profit
2 methods of choosing Q so as to maximize econoic profit in the short run
-total-revenue-total cost approach
-marginal-revenue-marginal-cost approach
2 Key things to Max Profit
-MR=MC (P=MC) Increase Q as long as MR > MC until MR=MC
-P>AVC shutdown
Five Possible Cases in the Short Run
-P>ATC->profit>0
-P=ATC->profit=0
-ATC>P>AVC->0>profit>-TFC
-P=AVC->profit=-TFC<0
-P<AVC->profit<-TFC<0
2 rules for perfectly competitive firm
-P=MC
-P>equal to AVC
Productive effieciency
P=Minimum aTC
only firms that produce in the least costly way will survive in the long run
Allocative efficiency
P=MC
neither too few nor too many resources are devoted to the production of the product