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21 Cards in this Set

  • Front
  • Back

Short run

a period of time in which quantities of some of the resources that the firm uses is fixed




a period of time in which the quantity of at least one factor of production used by a firm is fixed

short run example

an electric power company may increase working hours but cant necessarily increase electricity production. Production is fixed, therefore it's in the short run

Sunk cost

a cost that has already been made and can't be recovered

Long run

a period in which all resources (inputs) require for production are variable

Total product

the total quantity of a product or a service for my given quantity of the variable input (holding fixed the quantity of other inputs)




maximum output that a given quantity of input can produce

Marginal Product

change in the total product that results from hiring one more worker




d/dx TP = MP



Average product

total product divided by the quantity of labor employed

Implicit costs

the opportunity cost of self-employed resources -the value of resources in their next best alternative use

Explicit costs

the payment made to others for resources owned by them

Product Surplus

(Price of that unit) - (Marginal cost of that unit)



Equilibrium condition

when Quantity demanded = Quantity supplied

Price elasticity (of demand)

shows the percent change in quantity for a 1% change in price




ex if beer has a 1.19 price elasticity, that means that a 1% change in price of beer, changes the quantity demanded by 1.19%

Law of diminishing returns

as successive units of a variable input are combined with fixed quantity of other required inputs, beyond a point, the marginal product of the variable input declines




basically, variable input mixed with fixed input that declines marginal product

Total fixed cost

does not change as output changes

Accounting costs

= explicit costs

Economic costs

= explicit costs (resources that belong to people) + implicit costs (opportunity costs)

Accounting profit

= total revenue - accounting costs

Firm supply

shows the profit maximizing output of a firm at a series of possible prices

Market supply

the aggregate of profit maximizing supply of all firms in the market

Shut down point

lowest price for the short run at which the item is produced a positive output is the minimum value of AVC

Profit maximization

1) Find the largest output level for which


MR >= MC - call this q0




Should you Produce?




2) compare TR (q0) with TC(q0)


if TR (q0) >= TC(q0) then produce q0,


otherwise produce zero