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40 Cards in this Set

  • Front
  • Back
economics
the study of how scarce resources are allocated among alternative uses
microeconomics
study of the economic behavior of individual units and decision-makers (i.e consumers, firms, owners of resources)
macroeconomics
deals with behavior of economic aggregates like gross domestic product and the level of employment
model
composed of a number of assumptions from which conclusions can logically be deduced. designed to identify the sort of information that firms and individuals might need.
accuracy of prediction
the precision of a model. what level of preciseness is necessary?
range of applicablity
which customers/population can the model be applied to?
things to consider in evaluating a model
accuracy of prediction, logical consistency (do not contradict), range of applicability, using the best available model.
positive analysis
what would happen in a particular system if something were to change
normative analysis
what should be done in response to changes
price system
decisions are guided by the information contained in the prices of various goods, services and factors or production
market
group of firms and individuals who are in touch with one another for the purpose of buying or selling some good
market demand schedule
table that shows the quantity of the good that would be purchased at each possible price
market demand curve
graphical plot of the market demand data
slope of demand curve
negative, for the most part, because as the price falls, the quantity demanded increases
time period
any demand curve pertains to some period of time and that its shape and position depend on the length and other characteristcs of that period
factors that determine position and shape of demand curve
time period, consumers tastes, consumers incomes, other prices
market supply schedule
table that shows the quantity of a good that would be supplied at various prices
market supply curve
depicts the data of the market supply schedule on a graph
slope of supply curve
slopes upward and to the right. As the price increases, the quantity supplied increases.
factors that determine supply curve
time period, technology, input prices
equilibrium
situation from which there is no tendency to change. can persist indefinitely
equilibrium price
price that can be maintained over a long period of time. where the quantity demanded equals the quantity supplied
indifference curves
a curve that is plotted in terms of units of alternative goods that show those market baskets (combinations of goods) among which the consumer is indifferent

provides a representation of the consumer's tastes
indifference map
series of indifference curves
utility
a number that indicates the level of enjoyment or preference attached by a consumer to a market basket
marginal rate of substitution
the maximum number of units of good Y that the consumer would willingly sacrifice in return for an extra unit of good X while still keeping his or her level of satisfaction unchanged.

aka, equal to the absolute value of the slope of the indifference curve
corner solution
where the budget line reaches the highest achievable indifference curve along an axis
ordinal utility
consumer can only rank market baskets with regard to the satisfaction they give him or her. all that is needed is a ranking.
cardinal utility
use numbers to measure
util
traditional unit in which utility is expressed
total utility
a number representing the level of satisfaction that a consumer derives from a particular market basket
marginal utility
the additional satisfaction derived from an additional unit of a commodity (when the levels of consumption of all other commodities are held constant)
law of diminishing marginal utility
as a person consumes more and more of a given commodity, the marginal utllity of the commodity eventually will tend to decline.
budget allocation rule for cardinal utility
the utility-maximizing customer will allocate his expenditures among commodities so that, for every commodity purchased, the marginal utility of the commodity is proportional to its price
budget allocation rule for ordinal utility
highest pssoble ic be tangent with th ebudget constraint at the equilibrium point
revealed preference
a way to deduce consumers preferences from behavior
marginal rate of substitution
the rate at which a consumer is willing to substitute good x for good y just so that his or her total level of satisfaction is constant
price ratio
rate at which the consumer could actually substitue good x for good y in the market
income consumption curve
a curve connecting points representing equilibrium market baskets corresponding to all possible levels of the consumer's money income. Curves of this sort can be used to derive Engel curves.
Engel curve
the relationship between the equilibrium quantity purchased of a good and the consumer's level of income