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25 Cards in this Set

  • Front
  • Back
Perfect Competition
A market structure in which the decisions of individual buyers and sellers have no effect on market price
Perfectly Competitive Firm
A firm that is such a small part of the total industry that it cannot affect the price of the product or service that it sells
Price Taker
A competitive firm that must take the price of its product as given because the firm cannot influence its price
Price Taker Characteristics:
–A firm can sell as much as wants at the going market price.
–There is no incentive to sell for a lower price.
–Attempts to charge a higher price will result in no sales.
Perfect Competition Characteristics:
–Large number of buyers and sellers
–Homogenous products
• When you buy a head of lettuce do you ask what farm it came from?
–No barriers to entry or exit
–Buyers and sellers have equal access to information
Economic profit =
total revenue (TR) -total cost (TC)

–The price per unit times the total quantity sold
P is determined by the ------ in perfect competition
market
Q determined by the -------- to ----------
producer/maximize profit
Marginal Revenue
the change in total revenue divided by the change in output
Marginal Cost
the change in total cost divided by the change in output
Profit-maximizing output occurs when --------
MC = MR
Short-Run Break-Even Price
–The price at which a firm’s total revenues equal its costs
–At the break-even price, the firm is just making a normal rate of return on its capital investment
Short-Run Shut Down Price
–The price that just covers average variable costs
–It occurs just below the intersection of the marginal cost curve and the average variable cost curve
The Industry Supply Curve
–The locus of points showing the minimum prices at which given quantities will be
forthcoming
Factors that influence the industry
supply curve (determinants of supply)
–Firm’s productivity
–Factor costs
–Taxes and subsidies
–Number of firms
In the long run, the perfectly competitive firm will-------
make zero economic profits (a
normal rate of return)
Long-Run Industry Supply Curve
–A market supply curve showing the
relationship between price and quantities forthcoming after firms have been allowed time to enter or exit from an industry
Constant Cost Industry
An industry whose total output can be
increased without an increase in long-run per-unit costs
• Horizontal long-run supply curve
Increasing Cost Industry
An industry in which an increase in
industry output is accompanied by an
increase in long-run per unit costs
• Upward-sloping long-run supply curve
Decreasing Cost Industry
An industry in which an increase in
industry output leads to a reduction in
long-run per-unit costs
• Downward-sloping long-run supply curve
Marginal Cost Pricing
A system of pricing in which the price charged is equal to the opportunity cost to society of producing one more unit of the good or service in question
Market Failure
A situation in which an unrestrained
market operation leads to either too few or too many resources going to a specific economic activity
How does a perfectly competitive firm
decides how much to produce
Economic profits are maximized when
marginal cost equals marginal revenue
above minimum average variable cost
The short-run supply curve of a perfectly competitive firm
The rising part of the marginal cost curve above minimum average variable cost
The equilibrium price in a perfectly
competitive market:
A price at which the total amount of output supplied by all firms is equal to the total amount of output demanded by all buyers