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17 Cards in this Set

  • Front
  • Back
Perceptual System
recognizes and understands immediate stimuli from the environment
such as sound and light
Conscious System
a slow but sophisticated process we use for understanding conceptual issues
Intuitive System
occupies a position btwn the perceptual and reasoning systems
it shares many of the properties of perception, but just like reasoning it deals w/ abstract concepts
Bayes Rule
The probability of a hypothesis h being true, conditional on observing i
Bayes Rule Formula
Prob[hji ] =
number of ways i and h can both be true/number of ways i can be true overall
=
probability that i and h are both true/probability that i is true
Judgment Heuristic
An informal algorithm that generates an approximate answer to a problm quickly.
It's the cnetral component of intuitive statistical thinking
Heuristics
speed up/make possible cognition b/c they are shortcuts

usually produce incorrect answers, or "biases"
Conjunction Fallacy in Rep. Heurisitic
Ex. People think are are less of one thing than that thing plus another thing. (bank teller vs bank teller and feminist)

violation of conjunction rule, has a strong effect.
Representativeness Heuristic
People use similarity or representativeness as a proxy for probabilistic thinking.

associate available information to form a "picture"

important to random events
Base-Rate Neglect
Probability judgment that do not sufficiently take into account the overall frequency (base rate) of an event in a population
Gambler's fallacy
The false belief that ina sequence of independent draws from a distribution, an outcome that has not occurred for a while is more likely to come up on the nxt draw

(due for a blackjack, or red to come up after 4 blacks on roulette)

more apparent when person knows the distribution and is confident
Hot-Hand Fallacy
The false exaggerated belief that a person's performance varies systematically over the short run

more apparent when person doesnt know distribution
quasi-Bayesian approach
assume that people are largely rational, but posit a particular form of mistake
Availability Heuristic
people assess the frequency of a class or the probability of an event by the ease w/ which instance or occurrences can be brought to mind

rehearsal: media help bring memories to mind

familiarity: things that are familiar or personally important are easier to recall
Anchoring/Adjustment Heuristic
People often try to answer a question by starting at some first-pass guess based on memory or the environment, and then adjusting that guess until they are satisfied w/ the answer
Incomplete Debiasing
anchoring might be a result

ex. smear campaigns

when told A is true, and A leads to X
then told A isnt true,
will believe more in X than if she never heard A is false
Confirmatory Bias
People selectively ignore/misread information as supporting initial hypothesis