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46 Cards in this Set

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Measures the sensitivity of a quantity demanded of a product to a change in its own price...

Price elasticity of demand

Equation for PED

% change in QD/


% change in P

When demand is price inelastic, where will the value of PED be between?

0 and 1

When will the value of PED be greater than 1?

When demand is price elastic

PED=1

Unit elastic

PED=0

Perfectly inelastic

PED = infinity

Perfectly elastic demand

What is this an example of?

Relatively price elastic

Total revenue

Value of goods sold by a firm, calculated by P X Q sold

5 factors that influence PED

1) availability of substitutes - if substitutes available, strong incentives to shift to these if price of product rises - substitutes= demand elastic


2) proportion of income spent on product - small % = demand inelastic, large % = demand elastic


3) nature of product - addictive (alcohol) demand inelastic


4) durability of product - long wearing = demand elastic, non durable = demand inelastic


5) length of time - takes time for consumers to adjust their expenditure patterns - demand more elastic in short run then long run

Which one is correct?


A) products are elastic


B) demand for a product is elastic

B

4 points of significance for firms


1) The effect of change in price on total revenue & expenditure on product.


2) price volatility in market following changes in supply – important for commodity producers who suffer price and revenue shifts from different time periods


3) change in an indirect tax on P&Q demanded, also whether the business is able to pass on some or all of the tax onto the consumer.


4)Information on PED can be used by a business as part of a policy of price discrimination- supplier decides to charge different prices for the same product to different segments of the market e.g. peak and off peak rail travel

CPIP

When will businesses usually charge a higher price to consumers?

When demand is inelastic

4 points of significance for firms


1) The effect of change in price on total revenue & expenditure on product.


2) price volatility in market following changes in supply – important for commodity producers who suffer price and revenue shifts from different time periods


3) change in an indirect tax on P&Q demanded, also whether the business is able to pass on some or all of the tax onto the consumer.


4)Information on PED can be used by a business as part of a policy of price discrimination- supplier decides to charge different prices for the same product to different segments of the market e.g. peak and off peak rail travel

What is 3 significance points for governments?

1) can determinate rate of foreign exchange which is based on the elasticity of imports and exports, based on elasticity of imports and exports.


2) max tax revenue, increase tax on demand price inelastic products (cigarettes), consumers bear most of tax burden


3) May tax products and services whose demand is price elastic, producers bear higher proportion of tax burden

Cross elasticity of demand

Sensitivity in demand for one product to a change in price of another product

Difference between PED and XED

XED deals with more than one product

Difference between PED and XED

XED deals with more than one product

Formula for measuring XED

% change in QD of product Y / % change in P of product X

1) + sign XED =


2) - sign XED =

1) Products are substitutes


2) Products are compliments

What will a rise in price of a substitute do?

Increase in demand for the other

What will a decrease in price for a complement do?

Increase in demand for the other

What are in joint demand?

Complements

XED is useful for...

1) setting prices for products (product with close substitute, demand is therefore sensitive to price change)


2) complementary goods can command higher prices (printers cheap, cartridges expensive)

Sensitivity of demand for a product to a change in real income

Income elasticity of demand

What is the formula for YED?

% change in QD /


% change in real income

1) + sign for YED


2) - sign for YED

1) normal good


2) inferior good

Do normal goods or inferior goods have more expensive substitutes?

Inferior goods

What does 1, 2 and 3 represent?

1 - inferior good


2 - normal good


3 - superior good

Price elasticity of supply

Sensitivity of supply of a product to a change in its price

PES > 1

supply is price elastic

PES < 1

supply is price inelastic

PES = 0

supply is perfectly inelastic

PES = infinity

Supply is perfectly elastic

If supply is elastic, producers can...

increase output without a rise in cost or a time delay

If supply is inelastic, firms will...

find it hard to change production in a given time period.

Sensitivity of demand for a product to a change in real income...

Income elasticity of demand

If S increases and D is perfectly inelastic...

then price falls and quantity doesn't change.

If D increases and S is perfectly elastic,

then price stays the same and quantity rises.

If S increases and D is perfectly elastic...

then price stays the same and quantity rises.

3 influencing factors of PED

1) Time - longer the time period the more elastic supply is (difficult to change in short period of time)


2) stocks - if stocks available, supply relatively elastic ( respond quickly)


3) spare capacity - (under utilised machinery) supply likely to be elastic

Difference between how much consumers are willing to pay and how much they actually pay for a product...

Consumers' surplus

2 factors affecting size of consumer surplus

1) gradient of demand curve (steeper, greater CS)


2) changes in conditions of demand

Producer surplus

Difference between cost of supply and price received by producer for product

1) above the supply curve...


2) below the supply curve...

1) consumer


2) producer

2 factors affecting size of producer surplus

1) gradient of supply curve (steeper, greater surplus)


2) condition of supply increase supply increases surplus