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14 Cards in this Set
- Front
- Back
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Affiliate Marketing
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An advertising technique in which one Web site (called an affiliate) includes descriptions, reviews, ratings, or other information about products that are sold on another Web site. The affiliate site includes links to the selling site, which pays the affiliate site a commission on sales made to visitors who arrived from a link on the affiliate site
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Banner Ad
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A small rectangular object on a Web page that displays a stationary or moving graphic and includes a hyperlink to the advertiser’s web site
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Banner Advertising Network
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An organization that acts as a broker between advertisers and Web sites that carry ads
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Banner Exchange Network
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An organization that coordinates ad sharing so that other sites run your ad and your site runs other exchange members’ ads
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Behavioral Segmentation
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The creation of a separate experience for customers based on their behavior
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Contextual Advertising
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An advertising technique in which ad are placed in proximity to related content
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Customer Relationship Management (CRM), Technology-Enabled Customer Relationship Management, Electronic Customer Relationship Management (eCRM)
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Obtaining of detailed customer information
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Demographic Segmentation
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The grouping of customers by characteristics such as age, gender, family size, income, education, religion or ethnicity
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Funnel Model of Customer Acquisition, Conversion, and Retention
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A method of evaluating specific marketing strategy elements
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Interactive Marketing Unit (IMU) Ad Formats
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The standard banner sizes that most web sites have voluntarily agreed to use
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Life-Cycle Segmentation
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The use of customer life cycle stages to identify groups of customers that are in each stage
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Micromarketing
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The practice of targeting very small, well defined market segments
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Occasion Segmentation
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Behavioral segmentation that is based on things that happen at a specific time or occasion
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Psychographic Segmentation
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The grouping of customers by variables such as social class, personality or their approach to life
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