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12 Cards in this Set

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Price Elasticity of Demand
The ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve.

Always negative due to the law of demand.

Not Constant.
Elastic VS Inelastic
Elastic = l PED l > 1 (Price sensitive)
Inelastic = l PED l < 1 (Price In-sensitive)
Unit-Elastic = l PED l = 1

As you move down DC points go from being elastic > unit elastic > inelastic
Determinants of Elasticity
1. Close Substitutes
2. Necessity VS Luxury
3. % of Income spent on Good
4. Time
5. Category
Perfectly Inelastic
When the quantity demanded does not respond at all to the price.

Demand curve is a vertical line.
Perfectly Elastic
When any price increase will cause the quantity demanded to drop to zero.

Demand curve is a horizontal line
Midpoint Method
Calculates the percent change. We calculate changes in a variable compared with the average, or midpoint of the starting and final values.
Measures elasticity between 2 points on DC
Total Revenue
Total Revenue is Maximized where lPEDl=1
Price Effect
After a price increase, each unit sold sells at a higher price, which tends to raise revenue

INELASTIC GOOD
Sales Effect
After a price increase, fewer units are sold, which tends to lower revenue

ELASTIC GOOD
Cross-Price Elasticity of Demand
Between two goods, measures the effect of the change in one good's price on the quantity demanded of the other good.

If answer > 0 then X & Y are substitutes
If answer < 0 then X &Y are compliments
Income Elasticity of Demand
The percent change in the quantity of a good demanded when a consumer's income changes divided by the percent change in the consumers income.

IED is + then the good is normal
IED is - then the good is inferior
Price Elasticity of Supply
Measure of the responsiveness of the quantity of a good supplied to the price of that good.
Always positive.

PES = 0, the perfectly inelastic supply
PES = Infinity, the perfectly elastic supply