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16 Cards in this Set

  • Front
  • Back
Perfect Competition Characteristics
1. Price taking consumer / producer
2. Small market share
3. Standardized product - commodity
4. Free entry and exit
Profit Maximization by a PC firm
(Optimal Output Rule)
OPTIMAL OUTPUT RULE: Profit is maximized by producing the quantity of output at which the marginal cost of the last unit produced is equal to marginal revenue. (MR=MC)
Alternative Rule
We maximize profit at the largest quantity where marginal revenue is bigger than marginal cost.

MR>MC
Shut Down Decision - Short Run
P>minAVC - Stay Open - covers VC and some FC
P=minAVC - Breakeven - covers VC
P<minAVC - Shutdown - doesn't cover VC
P>minATC - Stay Open - covers all VC and FC

Production will cease if the market price falls below the shut-down price. OR VC>TR
PC Firm Short Run Supply Curve
Supply Curve = MC

Shows how a firm produces optimal output quantity depends on the market price, taking fixed costs as given.
PC Industry Short Run Supply Curve
Shows the quantity supplied by an industry depends on the market price given a fixed number of producers.
Long Run Decision of Whether or Not to Stay in the Market
A fall in price induces producers to exit, generating a fall in industry output and a rise in price.
If TR would be less than its TC no matter what Q is produced.
Exit if:
TR<TC
TR/Q < TC/Q
P<ATC
Market Share
A producer's fraction of the total industry output.

A small market share is considered to be between 0 and 1.
Production and Profits
Produce a quantity where profit peaks

TR>TC - Profitable
TR=TC - Breaks Even
TR<TC - Incurs a Loss
Fixed Costs (Short Run)
Do not affect a firm's decision on whether to stay open or shut down.
Entry and Exit of Firms in the Long Run (PC)
P>minATC - New firms will enter
P<minATC - Firms will exit
P=minATC - Firms will stabilize, making this the long run price!
Long-Run Equilibrium
P = MR = MC = ATC
Long-Run Effect of an Increase in Demand (PC)
1. The price is unchanged
2. Each firm's output is unchanged
3. The number of firms increases
4. Industry output increases.
Break-Even Price And Profitability (PC Firm)
The market price at which it earns zero profit.

P>minATC - profitable - entry to industry in long run
P=minATC - breaks even - no entry or exit in long run
P<minATC - unprofitable - exit in long run
Short-Run Market Equilibrium (PC)
When the quantity supplied equals the quantity demanded, taking the number of producers as given.

Qs=Qd
Long-Run Industry Equilibrium
1. When the Q supplied = the Q demanded. Given that sufficient time has elapsed for entry into and exit from the industry to occur.
2. Value of MC is the same for all firms.
3. Each firm has 0 economic profits.
4. Market equilibrium is efficient (no mutually beneficial transactions go unexploited)