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55 Cards in this Set
- Front
- Back
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Bank to Bank (B2B) wiring money? |
adsf |
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What is money? |
Exchange of value Store of value Measure of value |
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Modern Monetary Theory? |
Domestic Government Balance + Domestic Private Balance + Foreign Balance = 0 (Taxes - Government Spending) + (Savings - Investment) - Net exports = 0 Private Wealth ~ Government deficit or trade surplus |
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Unforgeable tokens? |
Value signed by the issuer's private key |
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How to avoid double spending? |
afd |
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What's the problem with Bitcoin? |
Who determines its value, it's not determined by the state or anyone. |
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Why might game money cause inflation within the game? |
Sink as well as a source of money, otherwise, you get inflation. |
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ACCTO? |
A Compatibility Complexity Trialability Observability |
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Trusted Third Parties? |
A body that acts as a guarantee between buyer and seller. |
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Who gets paid with credit cards? |
Merchant is paid for goods by acquiring bank Transactions over floor limit checked with acquirer Brand takes a cut |
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Credit card fraud? |
Overall cost of fraud varies Real problem is old fashioned card theft best defenses not always high-tech |
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Fair Market? |
Willing buy and seller - "Fair price" Equality of information - "Reasonable knowledge of relevant facts" Anonymity - "People want to charge more for different people" Settlement |
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What is e-commerce? |
How you pay for something |
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Issues in e-commerce? |
Who controls your identity? Issues: Liability Control Civil liberties Protocol attacks Privacy: Who owns your information What is it worth |
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How does utility typically increase with users? |
Value of a network is typically proportional to the square of the users |
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Switching effects in Utility? |
Typically no one uses it and then suddenly everyone uses it. |
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Virtual networks? |
Where two networks affect each other, iPhones and Apps. People buy iPones because they have lots of apps, people make apps for iPhones because lots of people buy them. |
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What are externalities? |
Increase in value of a network an external factor other than price |
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Succes-disaster? |
Sell a lot more than intended and not have the infrastructure in place to deal with the large demand. |
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What leads to a dominant firm model? |
A combination of high fixed/low marginal costs, high switching costs, and network externalities. |
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What effects the network? |
Control of de-facto standards Need to create bandwagon effects with makers of complimentary products Price to value |
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What do consumer contracts need to contain? |
Identity of the business, real name and address A description of the goods or services you are supplying The price of these goods or services including taxes Details of any delivery costs Details of how payments can be made If payments are required in advance then a full geographic address is needed The arrangements for delivery/performance of service. The contract should be performed within 30 days unless the parties agree to a different period. Information about consumers' right to cancel Must specify the cost of a premium phone number if it must be used How long the price of the offer remains valid The minimum duration of the contract |
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contracst cont |
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ECR, electronic commerce regulations? |
adsf |
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ECR cont? |
asdf |
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Warranties? |
EU law does not mandate a 2-year warranty |
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Cancellation by consumers? |
14 working days after delivery of goods or required information 30 days plus seven working days if no information is delivered |
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VAT? |
UK fineadfadsfadf |
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Cookies? |
Must declare use Must obtain explicit assent for third party cookies each time |
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Types of business models? |
Landgrab Merchant PPV, Subscription, Freemium, Shareware Market Advertising Hoarding Lotteries and scams |
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Land grab? |
Maximising market share now and worry about profitability later since there are not yet profits, stock market values the company on number of customers Now discredited |
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Merchant? |
Sells goods or services for more than they cost Basic to most businesses Internet technologies add maybe 20% efficiency but you still need a sound business |
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PPV or Subscription? |
Pay per View Subscriptions Copying issues Protect from piracy |
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Markets? |
ads |
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Platforms? |
Tools for other people to set up markets, it's about making network externalities work |
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Advertising? |
Sell advertising: Prices Need a high traffic site |
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Lotteries and Scams? |
Lotteries Premium rate telephone scams Straight frauds |
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Good Web Design? |
Look and feel that enhances the functionality |
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Web Design Mistakes? |
Ego, believing people care about you and your website Can't figure out what your website is about in less than four seconds Mystery Meat, Navigation you have to roll over to find out what it does and zero intelligible Too much stuff Contrast |
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More common mistakes? |
Huge images Distracting colour schemes Flash gifs, scrolling test Autoplay music or video Unclear navigation Unreadable Cluttered Useless Title Zero intelligible content Refuse to Work with IE only works IE Requires Flash Assumes screen size Assumes font size Contains errors Modes, normal controls are changed, considered harmful |
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Merchant System Requirements? |
User login required Remember credit card details Special offers Backend integration Help desk support (never have access to the user's password) Order picking Online stock shown |
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Legacy integration? |
Nightmare, integrating with an old system that tends to be written poorly and in a language that's no longer used. |
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Payment? |
Credit card fraud is around 3% which you can insure against. Specialist content has a high fraud level The merchant pays fraudulent transactions |
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Customer relationship management? |
CRM must be good Interface to your users |
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Personalisation? |
enough categories to put people into around 70 different bins |
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Best people to target? |
DINKY - double income no kids yet The elderly The have more disposable income |
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Socio-economic classification |
split into 8, 5, 3 1.High managerial and professional occcupations 2.Lower managerial and professional occupations 3. Intermmediate occupations 4. ... |
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Internationalisation? |
Not that simple, different languages, taxes, legalities, payment mechanisms and currency |
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Free business models? |
For the fun of it Donation-funded Land grab to gain early users Funded by adverts Funded by selling information about users Funded by Sellers Part of the wider service Free software, pay if you like it Free software, pay for maintenance |
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Paid for business? |
Try before you buy Pay per use License/subscription - no DRM that hasn't been cracked Per item Value your business |
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Freemium model? |
Try before you buy Premium content Street performer protocol |
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Single most important piece of data? |
Brand awareness |
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Google Adwords? |
Pay google to advertise your brand by pushing your site to the top of search results |
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What affect does the user have? |
They add value, the more users you have the more value it has and the quicker it expands, network externalities |
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Disintermediation? |
Cutting out the middle man and going direct to the market |
