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Types of Marketing Channel

1. Direct Channel


2. Indirect Channel


3. Single Marketing Channel


4. Multiple Marketing Channel


5. Vertical Marketing Systems

Key Functions

1. Marketing Communication


2. Inventory Management


3. Physical Distribution


4. Market Feedback


5. Financial Risk

Contributions of Intermediaries

1. Provide Economic Value


2. Provide Social Value


3. Provide Marketing Support


4. Impact Supply


5. Add value to market offering

Types of Channel Power

1. Coercive


2. Reward


3. Legitimate


4. Expert


5. Referent

Key Areas

1. Buyer Preferences


2. Relationship Orientation


3. Degree of Market Coverage