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16 Cards in this Set
- Front
- Back
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gathering and distributing marketing research about the environment.
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Information
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developing and spreading persuasive communications about an offer
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Promotion
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finding and communicating with prospective buyers
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Contact
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shaping and fitting the offer to the buyers need
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Matching
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agreeing on price and terms of the offer so ownership or possession can be transferred
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Negotiation
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distribution: transporting and storing
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Physical
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Acquiring and using funds to cover the costs of channel work
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Financing
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assuming financial risks such as the inability to sell inventory at full margin
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Risk Taking
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CVB is example
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Information
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Travel Agency
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Promotion
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Hotel Representative
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Contact
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Tour Broker
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Matching
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Consortium
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Negotiation
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Meal Delivery
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Physical
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Franchise
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Financing
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E-Agency
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Risk Taking
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