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30 Cards in this Set

  • Front
  • Back
What is journalism?
A public service that allows us to serve as the eyes and ears of the society in which we live.
Biggest Medium in the world
New York Times
Journalists are...
creators of reality,
recorders of history,
historians of the present,
agenda settlers of the community,
ensurers of the protection of democracy in this country,
entertainers, enhancers of commercial value in society
Key battle that goes on in every news room in the world:
Do we give our consumers the information they WANT to have or what we THINK they want to have.
communication:
sending and receiving messages,
Human mode of communication:
1. source
2. encode the message
3. channel/medium reaches your ears
4. decoder (receiver)
entropy
loss of information from when event occurs to the time we hear it and it reaches your ears
dissonance
when we have a problem believing what the media says
selective exposure
what you choose to expose yourself too
selective perception
we all see the same story, but we perceive in differently
selective retention
we remember what means the most to us
objectivity
sacred for journalists, you strive for it, however, there is no such thing s it. but we can attempt to achieve airness
mass
no number we have that determines it, requires presence of heterogenius group of people, audience is anonymouse to the mass comunicator, exister of common symbols, lack of immediate feedback
what makes something newsworthy?
location, proximity, out of the ordinary, timeliness, biggness, of event, etc
News =
Stimulus (news item) plus media (reporters, etc) plus audience equals news
what is it that the media does?
to inform, educate.
they guide our opinions
put things in context
they entertain
we sell (major part of income)
we serve as the watchdogs to those in power
Father of history
Herodotus
acta diurma
sheet that included important info placed on the roman senate door
johannes gutenberg - 1440
invents moveable type, metal, revolutionized mass communication
1517
Martin Luther posts his thesis, done in moveable type
1622
Catholic Church, Pope Leo develops the 1st public relations office, agency to propogate the faith
1534
Henry 8th decided that people should not be allowed to write books because they are writing about him, they need to get a license from him if they want to write a book
1644
Areopagitica, John Milton wrote that it was time for licensing to be gone, people could read what they wanted to read, people should decide for themselves what is truthful
broadsheet
a newspaper of large size, 1690 in U.S., other countries early as 1605
1645
Avis, oldest newspaper in circulation, from Sweden
1631
Gazette di France, second oldest
1665
London Gazette, 3rd oldest, did and is still published by public currency
1780
NZZ, Zurich, Switzerland
1788
Times of London
Ben Harris
Started a coffee house before a newspaper