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20 Cards in this Set
- Front
- Back
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A logo must be Adaptable
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The brand must be adaptable to the end market. It must not be too modern so that it suits conservative consumers, and it must not be too conservative so that it suits the modern markets,
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A logo must be...
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...simple, clean, easy.
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A logo must be...
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...Practical.
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Every logo must be suitable for all means of communication.
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Television, uniforms, printed materials, etc.
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A logo must be Consistent
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Every piece of communication made by the company and each element that forms the design (logo photography, color palette used) must reflect a good brand creation process.
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A logo need NOT be multi-colored.
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More colors translate into more money to produce so, keeping cost down will appease the client.
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A logo must be Memorable
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Colors are essential elements for brands and are generally the most memorable aspects. There are other symbols or codes that will help a brand be remembered such as McDonald's golden arches or red and yellow color scheme.
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A logo must be Reflective
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It must reflect the goals and values of the company. If the company represents quality, then the brand colors, style and photography must reflect this as well.
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A logo need NOT be large.
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This is NOT an essential element in the creation of a good logo.
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A logo must be Unique
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It is useless to have an excellent image or an outstanding name if they are very similar to your competitor's image or name. Especially if the other brand invested more in advertising.
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A logo is successful when it...
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...allows the immediate recognition of the company.
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A logo is successful when it
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...expresses the company's character or attitude.
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A logo is not necessarily successful when it...
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...is printed on a business card.
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A logo is successful when it...
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...conveys a feeling of familiarity and credibility.
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A logo is successful when it...
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...becomes a guarantee marker.
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A designer is the bridge between the company and the audience.
The role of a logo designer is to... |
...listen to the communication requirements that the company has established for their logo brand.
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A designer is the bridge between the company and the audience.
The role of a logo designer is to... |
...connect with the intended audience through research of them.
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A designer is the bridge between the company and the audience.
The role of a logo designer is to... |
...interpret and translate the company's goals into concrete graphical messages.
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It is NOT the role of a logo designer is to...
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...make use of the company or audience's handling and knowledge of the visual design rules.
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A designer is the bridge between the company and the audience.
The role of a logo designer is to... |
...make use of technological tools for the design completion.
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